13 min

10 Strategic Tools to Increase Your Ecommerce Organic Traffic Through SEO


Search engine optimization is an essential discipline.

If consumers can’t find a merchant’s site in the search results, the company misses out on traffic, leads, sales, and, ultimately, market share.

Moreover, despite the fact that SEO has the highest ROI of all marketing modalities, most ecommerce stores are assembled with search engine optimization as an afterthought.

Instead, many opt to sink their marketing dollars into PPC ad campaigns and social media marketing strategies. While these tactics are all well and good, they simply do not stack up when looking at the long-term benefits and overall ROI generated.

Therefore, seeking out and integrating ecommerce SEO tools for organic traffic gains can help merchants to obtain greater SERP visibility, thereby increasing traffic and sales.

To ensure that sellers understand which ecommerce tools for organic traffic improvements are the best on the market, today, we will explore 10 of the most powerful and popular platforms available.

But before diving into the details, let’s take a moment to analyze the necessity of using different SEO tools.

Why SEO Tools Are Vital to Success

Truth be told, search engine optimization can be a bit tricky considering that Google algorithm changes are pretty much a constant.

However, with the right set of ecommerce SEO tools for organic traffic growth, sellers can help minimize difficulties while simultaneously optimizing SERP performance.

Wielding the right set of SEO tools helps merchants to:

  • Uncover opportunities for organic traffic growth
  • Spot and fix website vulnerabilities that could negatively impact rankings
  • Analyze and optimize SEO campaigns
  • Speed up and maximize SEO processes

By employing ecommerce SEO tools for organic traffic enhancements, retailers save tons of time as well. The truth is that tasks like keyword research, data analysis, and the like can sometimes be rather tedious and time-consuming.

However, through the use of these kinds of platforms, sellers can save time, see which parts of their strategy are working well, pinpoint areas that require improvement, understand how a store measures up against competing websites, and find new opportunities for driving traffic.

With that said, let’s go ahead and take a look at some of the best SEO tools on the market for online retailers.

10 Ecommerce SEO Tools for Organic Traffic Growth

Fortunately, the current era is something of a golden age for digital marketing tools and platforms, meaning there are a multitude of great options available for almost every task.

However, that same abundance can be a bit of an issue as retailers have to wade through a sea of SaaS solutions to find the ones that are top-notch contenders.

That said, some of the best tools that sellers can opt to employ include:

1. SEMrush

SEMrush is one of the leading SEO platforms in the market. This all-in-one auditing tool enables retailers to audit their SEO opportunities and harvest valuable insights from competing websites, thereby allowing a site to elevate organic traffic levels.

SEMrush platform

Using SEMrush, retailers can uncover vital organic keywords that the site can rank for, discover powerful SEO backlink opportunities, collect brand mentions for promotional opportunities or brand sentiment analysis and achieve tons of other critical search optimization tasks.

Some of the most noteworthy features included in SEMrush’s platform are its:

  • Backlink audit tools
  • PPC keyword tools
  • On-page SEO checker
  • Content analyzer
  • Organic traffic insights
  • SERP features tool

As far as ecommerce SEO tools for organic traffic growth are concerned, SEMrush is top-notch.

2. Ahrefs

Another prime SEO tool for online retailers is Ahrefs.

Similar to SEMrush, Ahrefs is an SEO suite that comes equipped with a multitude of SEO analysis and improvement tools for elevating visibility and organic traffic.

Using Ahrefs, retailers can procure a detailed organic search report that provides a thorough breakdown of the exact keywords competing sites are ranking for in the SERPs. Moreover, Ahrefs also supplies sellers with keyword ideas for increasing a company’s SERP exposure and clicks.

At the same time, the competitive research features provided by Ahrefs are incredibly useful. By simply inserting a URL into the Site Explorer tool, the platform will deliver a myriad of valuable SEO metrics and insights for the page in question.

In addition to these elements, Ahrefs also comes equipped with:

  • Keyword research tools
  • Rank trackers
  • Site structure reports
  • Backlink checker
  • Content gap tools

Much like SEMrush, Ahrefs is one of those ecommerce tools for organic traffic growth that cannot be overlooked.

3. KWFinder

Billing itself as “the only keyword tool you’ll ever need,” KWFinder is without a doubt one of the top long-tail keyword research tools on the market.

KWFinder Tool

The fact of the matter is that conducting SEO keyword research is critical to targeting user intent, creating content that speaks to user needs and ranking well in the SERPs.

Using an SEO keyword tool like KWFinder, merchants can identify valuable long-tail keywords (which naturally are rich in intent) that have lower competition levels.

At the same time, KWFinder’s Rank Tracker tool is a great resource for easily determining a page’s ranking while also tracking its improvements.

4. Answer the Public

Another fantastic keyword tool is Answer the Public.

With this keyword tool, retailers can type in a keyword and Answer the Public will return an extensive list of questions that searchers are asking concerning that term. This not only supplies sellers with tons of intent-based long-tail keywords but it also provides a panoply of ideas for blogs, videos, FAQ pages, and other forms of content that will undoubtedly generate clicks.

When it comes to ecommerce tools for organic traffic increases, Answer the Public is a veritable goldmine of intent-based keywords and content topic ideas.

5. Moz Pro

Moz Pro is one of the most popular SEO suites online. Equipped with a multitude of SEO auditing components that will help sellers to optimize their site and achieve greater visibility in the SERPs, Moz is a leader in its category.

Moz Pro tool

No matter if sellers are seeking keyword recommendations, want to crawl their site, or uncover backlink opportunities, Moz is a full-service platform that experts the world over trust with their optimization efforts.

Additionally, Moz also provides retailers with the free MozBar toolbar, which enables them to see their website’s metrics while browsing any page, thereby providing tons of valuable insights at a glance.

6. Google’s Structured Data Testing Tool

Implementing structured data is a great way for retailers to boost their organic traffic and generate more clicks from consumers. Therefore, one of the ecommerce tools for organic traffic gains that sellers should consider is Google’s Structured Data Testing tool.

Using this offering, retailers can ensure that the structured data that they have implemented on their sites is marked up correctly and will display accurately in the SERPs.

By implementing structured data and testing its accuracy with this tool, retailers can provide Google and its users with more information about various pages, thereby helping to increase their visibility and organic traffic.

7. Screaming Frog

Optimizing a website’s crawl budget is essential to getting pages indexed and climbing the SERPs. However, if a retailer’s store is riddled with technical errors, then there is a significant chance that many of their important on-site pages will not get indexed in a timely manner, thereby harming overall performance.

Screaming Frog helps to ensure that a site’s technical SEO elements are well optimized and in good working order. For those who have never heard of this bizarrely named platform, Screaming Frog is an SEO spider (but I thought it was a frog?) that crawls retailers’ sites to help perform audits to optimize on-site performance.

Using Screaming Frog, merchants can gain tons of valuable insights on errors to fix, thin, and duplicate content issues, broken links and redirects, and a multitude of other areas of improvement. Moreover, this platform also enables users to gain information on technical elements like title tags, headers, meta descriptions, and tons of data and analytics.

Overall, Screaming Frog is a powerful auditing tool that allows retailers to really get under the hood of their site to understand what is going on technically and resolve any issues that could be harming their SEO performance.

8. Google Analytics

It’s pretty much impossible to talk about ecommerce tools for organic traffic enhancement without mentioning Google Analytics.

While Google Analytics primarily serves as an SEO monitoring tool, it is a critical platform to integrate into the company’s technology stack if it wishes to optimize organic traffic.

Google Analytics provides sellers with critical insights on data points pertaining to organic traffic, traffic sources, time on site, page speed, bounce rates, and other vital metrics.

The information provided by this platform allows sellers to easily see which on-site SEO optimization strategies are working, which are not, and how to boost the site’s organic traffic and conversions.

Naturally, Google Analytics is free to use and simple to connect to ecommerce websites. Moreover, when sellers connect Google Analytics with Google Search Console, they will be capable of obtaining even more valuable reporting insights such as the keywords searchers use to find a store, the site’s SERP presence, and more.

However, while this is a fantastic SEO tool, don’t be fooled by some of the most common misconceptions about Google Analytics.

9. Google Search Console

While we are on the topic of Google tools, now seems like the ideal time to discuss Google Search Console.

Another one of Google’s free offerings, Google Search Console enables sellers to monitor and report on their site’s performance in the Google SERPs. All retailers need to do is verify their website by integrating a piece of code. Alternatively, sellers can submit their sitemap to Google Analytics for indexing.

While retailers don’t need a Search Console account to surface in the SERPs, it is beneficial as Search Console will allow merchants more control over which pages get indexed and how their website is represented.

As an SEO checker tool, Google Search Console can aid retailers in understanding how Google and its users view their store, thereby allowing sellers to optimize their site for better SERP performance.

10. BuzzSumo

Content is the backbone of all searches. Therefore, creating a robust content marketing strategy is essential to earning visibility on Google and other search engines.

To this end, BuzzSumo is one of the better ecommerce tools for organic traffic gains as it enables users to analyze which types of content perform best for a given topic. Moreover, the tool breaks down each piece’s performance by a variety of metrics across sites, keywords, and more.

In addition to content performance analysis, BuzzSumo can also help sellers uncover and reach out to levant influencers who can help promote their site’s content.

To find topics and headlines that are performing well with consumers, merchants merely need to enter the topic they wish to discuss, and BuzzSumo will return a list of the most popular articles for the topic, ranked by social media shares.

Finally, BuzzSumo also allows sellers to create alerts for keywords related to their brand, thereby helping to keep them up-to-date on new and trending content within the industry.

Since BuzzSumo enables sellers to tap into the most popular content for a given niche, this is one of those ecommerce tools for organic traffic growth that sellers will want to strongly consider using.

Bonus: Crazy Egg

While Crazy Egg isn’t necessarily an SEO tool at its core–since SEO and user experiences are now essentially one-in-the-same–this platform is quite useful for SEO and conversion rate optimization purposes.

Originally the brainchild of Neil Patel and Hiten Shah, Crazy Egg was the first to bring heatmap technology to the market. For those who are unaware, Crazy Egg defines heatmaps as:

“Data analysis software that uses color the way a bar graph uses height and width: as a data visualization tool. If you’re looking at a web page and you want to know which areas get the most attention, a heat map shows you in a visual way that’s easy to assimilate and make decisions from.”

Since its launch, Crazy Egg has developed a multitude of tools to help understand visitor behaviors, including:

  • Scroll Maps: These highlight the scroll-depth of a webpage and help sellers identify the best place for CTAs.
  • Confetti: This represents individuals clicks. Merchants can segment confetti using various metrics like OS, geography, time on site, and more.
  • Overlays: Overlays display clicks as percentages to help establish optimized CTA placement.
  • Lists: This feature showcases the number of clicks on a web page as numerical values for each area.
  • Snapshots: Provides visual reports of what visitors are seeing and using, where they came from and where they are getting stuck on a seller’s site.
  • Recordings: This enables retailers to view individual visitor sessions in real-time.

In addition to these tools, Crazy Egg also allows users to A/B test different elements to establish how to optimize conversions. Using the Crazy Egg Editor, merchants can modify on-site elements without coding knowledge.

This effectively allows retailers to turn user behavior into actionable insights to entice visitors with web design, thereby keeping them on the site longer, encouraging more page visits, and increasing the chances of conversion. All of these factors can help to improve a site’s rankings, thereby elevating visibility and organic traffic.

Moreover, Crazy Egg easily integrates with popular ecommerce solutions like Shopify, Magento, and others.

Final Thoughts

The fact is that choosing ecommerce tools for organic traffic growth doesn’t have to be an overwhelming task. While there are a panoply of tools to choose from, those contained in this list are all solid choices.

However, it is important to keep in mind that no matter how great one’s toolset, SEO takes time to produce results. Therefore, it is critical to understand that ecommerce SEO tools are only a means to an end, not an end in and of itself.

Instead, what matters most is that retailers develop a thorough, robust SEO strategy that caters to on-site, off-site, and technical considerations while also including tangential considerations, such as social signals and the like.

Understandably, building out a successful SEO blueprint and selecting the right tools to serve that strategy can be a bit of a formidable task.

If your company would like some help in crafting an SEO strategy that aligns with the brand’s goals and aspirations, reach out to Wpromote’s ecommerce SEO specialists.

Our team of seasoned SEO pros can help to create a tailor-made optimization strategy that includes all of the tactics and tools needed to help your brand achieve SERP visibility, success, and market share.



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