SEO
2 min

What Is App Store Optimization (ASO)?

Wpromote

By now, marketers are well aware of the ever-growing dominance of mobile as a platform. Mobile app revenues worldwide are projected to hit a staggering $189 billion dollars in 2020, and “US adults [spent] an average of 3 hours, 35 minutes per day on mobile devices in 2018.” In fact, eMarketer predicts that as of 2019, mobile will surpass TV as the medium with the most minutes! And for the highly coveted Millenial and Gen Z users who have grown up as digital, mobile natives, it’s app usage that reigns supreme. What does all this mean for your business? It means that if you want to succeed, you’ll need a piece of the action.

Apps account for over 90% of internet time on smartphones and 77% of internet time on tablets.

Naturally, your business should already be mobile friendly. (But if you’re not, come talk to Wpromote’s experts—we can guide you through exactly what you need to do to catch up and soar past your competition!) However, mobile friendliness isn’t enough—your current and potential audiences need to be able to find you! In our latest Wpro University video, Merry Touch and Amul Bham, SEO Managers, cover app store optimization (ASO) and how strategic digital marketing can get you seen on Google Play and the Apple App Store—and boost your downloads.

Want to learn more? Check out Wpromote’s mobile advertising offerings, or enjoy in-depth guides and resources from digital marketing’s leading experts over at the Wpromote University!

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