Thinking about advertising your business on Facebook, but not sure how to do it successfully? With over 800 million active users worldwide, half of whom log on daily, Facebook is a huge venue with great potential for generating a profit. Through a combination of targeting and ad testing, Facebook advertising could be a valuable medium for your business. What makes Facebook so impressive, beyond the pure reach, is its amazing targeting ability. The key to Facebook Advertising is finding out how to successfully reach and capture the attention of potential clients who are in a place where they are not necessarily searching for ads. Inside Facebook’s advertising system, you have the ability to target your demographic based on their age, gender, language preferences, education, relationship status, location, workplace, interests, and connections. How does Facebook find your desired target audience? They use the information that people have entered into their profiles, … Continue reading
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Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization
Situation: EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking to further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent. Challenges: The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company. Strategy: To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A … Continue reading
Client Profile – Dearfoams: Comprehensive Social Media Strategy Grows Brand Awareness and Sales
Situation: Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand awareness. Dearfoams had been managing a Facebook advertising campaign internally but needed the help of an agency to further optimize it and to create and implement an all-encompassing social media strategy to obtain desired results. Challenges: As with most online companies, Dearfoams knew that even a small hiccup of a customer complaint, could tarnish a company’s reputation. Dearfoams wanted daily social media monitoring of all profiles to assist with reputation management so they could uphold their sound reputation they had long worked to achieve. Dearfoams also wanted to widen their audience to capitalize on a younger demographic, which had the potential to bring in a great new source of brand evangelists and revenue for them. In order to successfully reach an atypical audience where little brand awareness existed, … Continue reading
On This Day in Facebook
Not many words are needed to express the awesomeness of the new “On This Day” rotating feature on Facebook, so I’ll keep this short. Basically, when you are on a Like page, or another Facebook page which isn’t your own, Facebook will rotate through a section on the right hand side of the page titled “On This Day.” This section shows the logged in account what they posted “On this day” in a particular year. As of now I have only noticed an “On This Day” post from a year ago, but they may go further back. Take a look at the “On This Day in 2010″ post I viewed today! The new feature can be both a comedic blessing, and a tragic curse. Finding an “On This Day” like the one I found today brought back some nice memories and added a smile to my face, but I can … Continue reading
Facebook – Supporting Your Social Media Campaigns With Fundamental SEO: Part Three
Okay so I’ve been told time and time again by ‘non believers’ that SEO is dead and Social Media will take over soon, when in reality it is all converging in a way that SEOs can really take advantage of. My intentions with this article series is to provide our audience with some best practices for using socia media, specific to Facebook for part 3. It may not seem like SEO, but the ideology is behind all of the posting and commenting, etc. Often when people see how much work is involved, they want to leave running their search and social campaigns to the professionals. That’s us here, so those not interested in getting into the trenches will hopefully come to the professionals at Wpromote for the proper help with their online marketing campaigns to see real results. Facebook: Here are some basic but useful tips about using Facebook to … Continue reading
Supporting Your Social Media Campaigns With Fundamental SEO, The Smarter Way: Part One
In late 2010 and recent 2011 months, I attended several conferences and created some internal presentations for employees here at Wpromote Inc. These are highlights from what I felt was important to share with the world to learn from. It also may help answer some of our current and future clients questions about what is important. A lot of this is NOT SEO, but common sense. Doing everything will increase your overall presence on the web, so I consider it part of the job to include things like Social Media Profile Management. Smarter Ways to Use: Linkedin: Although many people have accounts, not so many people realize just how powerful LinkedIn can be to your search marketing business. If you complete your full profile you find that you can actually add 3 links that will benefit the sites you link to with the anchor text. Trick: Be sure to … Continue reading