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Posts Tagged ‘video’
Google Session-Based Ads: Friend or Foe?
Michael Block | January 31st, 2011
This month, Google has come under fire for the use of “session-based ads.” It seems that Google comes under fire just about every month for something but this is one instance in which I am very sympathetic to those doing the proverbial shooting. Session-based ads are ads that show up on the search engine results pages of Google that are based not only on the last search entered but also on other searches performed recently, in the same search “session.” According to Google, “The system considers previous searches in order to better understand the intent of the user’s current search. The added information helps the system deliver more relevant ads.” That’s the official stance from Google and, on the surface, it appears to make sense. If you are to believe those who are up in arms, though, Google has implemented session-based ads in an effort to make more money. If the ads shown draw from a pool of advertisers not only bidding on the last search executed but also on searches, prior to the last, then that pool must inherently grow to accommodate those additional advertisers. More advertisers translates into more competition for ad real estate and would lead to Google making more money per set of ads delivered. Think about it this way, if you search for “underwater cameras,” then “scuba diving vacations” and then “scuba diving lessons,” you would probably expect to see ads on the final search engine results page only for institutions that give lessons for for scuba Continue reading…
Webmaster World / Pubcon Las Vegas Recap: VIDEO
KRONiS | November 23rd, 2009
Las Vegas Pubcon 2009 Wpromote was fortunate enough to attend this year’s pubcon in Las Vegas in a slightly different manner than the previous two years we’ve attended. This time Christian (@itsxtian) and I (@KRONiS) had different agenda’s as I had a speaking gig on a great SEO Tools Panel and was armed with my new Zi8 Kodak HD camera. After having lots of experience with our SEO team, Christian was looking for more interesting and specific advanced SEO tactics to take away from pubcon, while supporting my efforts of speaking, networking and also enjoying our time at Pubcon. Now that we’ve attended several of these events and I’ve spoken at BlogWorld, 140character conf, and the Wordcamp LA/Vegas confs, our world of SEO and search-related networking has expanded such that we know who most of the movers and shakers are in this industry. This gives us some piece of mind in knowing who we are looking to meet up with at these events and what we wish to accomplish. I was asked to speak on a SEO / SEM Tools panel with Rand Fishkin (@randfish of SEOMoz), Jon Henshaw (@RavenJon of RavenTools), Jim Boykin (@jimboykin of WeBuildPages) and at first I was simply introducing myself to the community, explaining the things I did to become an SEO. For example: Going to as many conferences as possible and meeting the guys like the ones on this panel and exchanging information, asking the burning SEO questions I had for my clients and Continue reading…
Tags: evan fishkin, head shaving, kronis, Las Vegas, matt cutts, pubcon, pubcon 2009, pubcon videos, SEO Tools, Twitter, video, webmaster world, Wpromote
Posted in Internet News, SEO, Twitter, Video Blog, Wpromote | 4 Comments
