Culture
3 min

Challenge Your Career: 3 Tips For First Year Digital Marketers

Kyler Jantz
Digital Marketing Manager

So you want to be a digital marketing specialist? Digital marketing has seen a growth rate of more than 40% since 2016 and it’s safe to say that the industry has a very bright future. But with such a rapid growth rate, we’re seeing an increase in the number of people joining the industry for the first time. While this is great for digital marketing, it can be a little overwhelming for digital marketing specialists just joining the field. Wpromote has three tips for success to help anyone new to digital marketing.

Tip One: Be Adaptable

This tip may seem simple enough, but it’s incredibly important to your success as a digital marketing specialist. Digital marketing is a rapidly evolving industry due to the advanced learning capabilities of search engines, which are updated constantly. Because of this, digital marketing specialists have to be ready to adapt at any given time. Just because one way of marketing worked in the past doesn’t mean it’ll work in a month from now. A digital marketing specialist has to stay up-to-date on all the latest trends and alter their tactics based on the changes made throughout the industry. Staying adaptable and willing to learn as you grow is key to the success of a digital marketing specialist.

Tip Two: Always Ask Questions

The easiest way for a new digital marketing specialist to learn is by asking questions. No matter who you are, there is always going to be someone who knows more than you. Never assume and never be afraid to learn more, even if you think you already know something. A successful digital marketing specialist will not only ask questions to learn something new but push the boundaries of digital marketing itself. Ask questions about how things can be tried differently or how a service can become more efficient. There is always something new to learn in terms of SEO, paid search, social media, email, and all other services of digital marketing, so asking questions can be the best way to learn more and change the industry itself. Be a Challenger and don’t be afraid to ask the questions that others may not want to ask.

Tip Three: Learn From Your Mistakes

Whether it’s in trying to build successful ad campaigns, improve keyword rankings, or create SEO-friendly content, every digital marketing specialist will face failures throughout their career. How a person handles these failures determines their actions moving forward. Keep a positive mindset and make sure you understand the reason for the failure. Once a person understands their reason for failing, they can correct the mistake moving forward, ensure it doesn’t happen again, and most importantly, learn and grow from it. This tip goes hand-in-hand with asking questions. If a digital marketing specialist doesn’t understand what went wrong, it’s pertinent to find out so it can be corrected for the future. Always make sure to stay positive and realize a failure is a learning experience!

Looking To Become A Digital Marketing Specialist?

Wpromote is one of the top digital marketing agencies in the country, with clients that include Toyota, Verizon, Zenni, and Marriott Hotels. Entry-level to senior management positions are currently available and we’re always looking for the next Challenger to join our ranks. After reading the tips for first-year digital marketing specialists and affirming for yourself that digital marketing is an industry that excites you, you should view our open positions. Apply now!

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