The world of marketing is changing faster than ever, and that includes how customers actually interact with and relate to brands. Our CEO and Founder Mike Mothner joined Chrissie Hanson, Global Chief Strategy Officer for OMD, on a recent episode of Think With Google’s podcast, The Marketing Mixtape, to discuss how they are stepping up to help clients understand and connect with customers more effectively.
A major part of that endeavor is organizing and analyzing the data. That does not mean just keeping up with the endless torrent pouring in from marketing channels, but finding the signal in the noise, challenging our own assumptions about what the “right data” is, and adapting quickly to build new models, hypotheses, and results as we get more insight into what customers really need right now and how that’s evolving.
Want to dive deeper into customer insights, data, and long-term, high-impact customer relationships? Check out Rise to the Challenge of… The Customer: Earn Lifetime Customers On Every Channel, a virtual on demand event featuring Marcus Collins, Professor of Marketing at Ross School of Business at the University of Michigan (and the architect behind Beyoncé’s digital strategy), and other marketing leaders.