Tag Archives: google analytics

A Smattering of SEO News – 5/13/13

Brian Rubin | May 13, 2013

google-analytics-real-time-conversions-report

Hey folks, welcome to the Smattering of SEO News for the week ending May 10th. There was a lot of news from Google this past week, but also some search-related news from Yahoo, which we’ve not seen for quite some time. Enjoy! Google News Google Analytics Now Offers Real-Time Goal Conversion Report – Google Analytics now offers the ability to see real-time conversion goals, and can be sorted by number of conversions and drilled down to specific segments. Computed engagement goals aren’t available in real-time, however, and are still found in the standard reports. Possible Google Update Underway – According to webmasters on Webmaster World and elsewhere, they’re noticing significant shifts in the SERPS for their tracked keywords, denoting an update might be underway. Hopefully we’ll learn more in the coming days. Don’t Worry Too Much about Google Patents, Says Cutts – In a recent video, Matt Cutts said that … Continue reading →

A Smattering of SEO News: 4/29/13

Brian Rubin | April 29, 2013

bing-places-for-businesses

Hello, and welcome to the Smattering of SEO News for the week of April 22nd! Not as much news this week as last, but all of it’s interesting! Let’s dive in! Google News: Google Removed Related Searches Due to Low Usage – Many news sites reported that Google has apparently removed its “Related Searches” functionality from its search-type drop down on the results pages. When reached for comment on the removal, Google said the feature just wasn’t seeing enough usage to keep it on the toolbar. Google Fined €145,000 in German Street View Case – A German data protection authority has slapped Google with a fine of €145,000 for collecting data over WiFi networks, and Google has accepted the fine. Google said it never used the data it collected and didn’t want it in the first place. Google Penalizes Mozilla.org Over User-Generated Spam – Google penalized Mozilla.org, citing one blog … Continue reading →

It’s Not You – It’s Your Un-Optimized Mobile Website

Jenna Scaglione | April 2, 2013

Mobile_Site_Choice

I’m reminded of George Costanza on Seinfeld as he not so cleverly connives his way out of a dysfunctional relationship by telling his past love interest the words every woman longs to hear, “It’s not you… it’s me.” So we may not be on the other end of a “Costanza convo” but when talking about the lack of conversions and untapped potential of your website… it really isn’t you, it’s actually your mobile site. Your desktop website could be the best thing since sliced bread, but if your mobile site is not optimized and offers users a terrible experience, you may find yourself on the other end of a “Costanza” moment. How do you optimize your mobile site? That’s the million dollar question and one only you can answer. I could lecture you on the top 10 tips to optimizing a mobile site, but if they don’t apply to your … Continue reading →

Viewing Your True Organic Traffic With Advanced Segments

Brian Flores | September 17, 2012

Although Google conceals analytics data on logged-in Google account users, it’s still really simple to get plenty of information on organic traffic going to your site. No big surprise there. However, much of that information isn’t really useful at first glance because it’s often saturated with variations and misspellings of your company’s brand (as seen in the fabricated example below). Wouldn’t it be nice to view your organic traffic data minus users who were trying to get to your website in the first place? Wouldn’t it be nicer to have this information readily available in Google Analytics each time you were doing keyword research? Well, it’s all possible thanks to Advanced Segments. In this post, I will show you how to easily set up an advanced segment so you can view your website’s organic, non-branded traffic anytime and with just a couple clicks of your mouse. Viewing Your Website’s Organic … Continue reading →

SMX Advanced 2012: Day 1, Part 4

Brian Rubin | June 25, 2012

You&A With Google’s Matt Cutts This was the final panel that I attended on the first day of SMX Advanced, and it was moderated by Danny Sullivan. I had never seen Matt Cutts in person, but he’s pretty much the same bubbly figure that he comes across as in his webmaster videos. Let’s take a look at some of the main talking points: Penguin – The panel began right away with questions about Penguin, which was completely expected. Essentially, Penguin is seen within Google as trying to find a calibration level to help tackle the spam that Panda missed. It’s just one of the over 200 signals that Google uses to help determine the quality and authoritativeness of a website. Some are seeing it as a penalty because it does indeed devalue some websites, but Penguin is not a penalty, just one more algorithm change. Since algorithm changes are done … Continue reading →

How To Set Up Google Analytics

Rebecca Eaton | March 9, 2012

If you have a website, chances are you’d like to know a little more about the visitors frequenting your site. Tracking this information is especially important if you are a business that sells and advertises online, but it is equally important for people who want to have insights into how long people are staying on their site and which sections of the site are drawing them in. Using an analytics tool, like Google Analytics can provide a wealth of information about your website traffic. It can track and provide reports on everything from your advertising return on investment (ROI), to tracking visits from mobile websites and apps, to honing in on specific demographic markets. The best part is that setting up a Google Analytics account is free. Setting up Google Analytics for your website is fairly straightforward. First, you need to make sure that you have a Google account. Once … Continue reading →