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Posts Tagged ‘google analytics’
Site Speed Report Now Available In Google Analytics
John Vantine | May 6th, 2011
On Wednesday, May 4th, Google rolled out a new Analytics feature: Site Speed reporting. If you’re an Analytics nerd/data junkie like myself, this is exciting news. Back in 2010 (on April 9th, to be specific) Google announced what many of us had already suspected – that site speed is a factor in their algorithm, and can have a direct affect on your rankings. From that point on, more and more webmasters started to take load time seriously. The weight of page speed (as a signal) in the overall scheme of things was ripe for debate. Some SEOs seemed to feel that it wasn’t very significant, but this was mostly speculation. Regardless, it was established that it was something that people needed to pay attention to. Now that Google has implemented speed reporting directly into Analytics… Well, it’s pretty clear that everyone should be paying attention. Webmasters can use the Site Speed report to measure load times across their sites. So how is this useful? Well, beyond the obvious benefit of having this useful data conveniently available in your analytics account, you can now view it in the context of other analytics data. A few ideas: View load time by page type Compare load time by geographic location Compare load time by ISP Compare load time by browser/operating system Compare load times of different mobile devices Compare load time of users that have logged in vs those that have not logged in View load time of your top pages – especially Continue reading…
Tags: google analytics, google analytics beta, gtmetrix, page speed, site performance, site speed
Posted in Analytics, Google | No Comments
PubCon South 2011 Takeaways Round II – Pandas, Page Speed, Pennies & More
John Vantine | March 24th, 2011
That’s right folks, it’s time for some more PubCon South 2011 nuggets. I left Austin with notes on such a wide variety of topics that it’s hard to mold them into coherent posts, but I’ll see what I can do here. In this post I’ll be covering analytics, page speed, log files, content/the “Panda” update, and the JCPenney link building fiasco. I’m only presenting the info that struck me as being particularly useful or interesting… And it’ll all flow together beautifully. I promise. Ready? Let’s do this. Analytics and the competition How much SEO traffic is your competitor driving? Prashant Puri suggested using Compete.com to view your competitors referrers. You can specify if you’d like to view total vs paid search referrers, and from there you can determine roughly how much of their traffic is coming from organic search (total referrals minus paid referrals = organic search referrals). You can use another analytics data service like Hitwise to validate this data – the numbers should be similar. Google Analytics and user privacy On the topic of analytics – did you know that the Google Analytics TOS requires you to divulge your usage in your site privacy policy? “You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.” Nate Griffin Continue reading…
Tags: analytics, google algorithms, google analytics, jcpenneys, log files, page speed, site performance, the panda update
Posted in Conference Recaps, Google, Internet News, SEO | 5 Comments
Google Analytics 201 Webinar
Jamie Lane | May 20th, 2009
The first Wpromote Google Analytics 201 webinar was held yesterday and we would like to thank all of you that attended. Whether you were able to make it or not you can view the complete powerpoint here and the Google Analytics URL Builder Tool can be found at this site. Our next Free Webinar will be on June 25th at 11AM PST. The topic is 8 Things You Aren’t Doing That Will Boost Your SEM Results. This is a highly anticipated webinar that you can’t afford to miss! Sign up here. Do you have an idea for a Webinar topic? Send in a comment and we will do our best to cover it! Save this Post!
Google Analytics 101 Webinar
Mike Mothner | March 18th, 2009
Yesterday we hosted our first Google Analytics webinar at Wpromote. Despite a few technical difficulties with the sound it was a great success. Thank you all for the positive feedback and constructive criticism. We realized that this webinar might have been best labeled as a “201” session and will make sure to title it accordingly in the future. Without further ado here is a link to the webinar presentation and here the link to generate Google Analytic tags. Please sign up for our next webinar on Basic SEO strategies! Save this Post!
4 Things You Can Do With Google Analytics
Amanda Moshier | February 9th, 2009
Last Friday I attended the first session of WproUniversity, a series of educational seminars given by Wpro staff to keep our team abreast of all the latest in SEM. The topic was Google Analytics (GA) (not exactly new but highly relevant nonetheless) and it was hosted by our knowledgeable President and CEO, Mike Mothner. While I’m not sure I understood all the points discussed, I did manage to come away with a few nuggets of practical advice and a topical understanding of how GA can be used to gain insight into the effectiveness of your advertising campaigns, content, and website design. Let’s take a look at 4 things you can do with GA to improve your bottom line. 1 – Determine the value of different sources of website traffic Using GA you can identify exactly how users are getting to your website. The GA interface divides traffic into 3 main categories: “direct” (type-in URL, bookmark, non-web link, etc.), “search engines”, and “referrer” (from another website, etc.), but the reporting is not limited to these categories alone. Within these 3 categories you can identify sources of traffic as generated by an email campaign or newsletter mailing, for example. The way this is done is a bit more technical than I intend to get in this post but the upshot is GA lets you determine the value of your marketing in terms of web traffic (and corresponding actions taken by visitors) by tagging links and creating unique URLs to be used in Continue reading…
Tags: adwords, adwords optimization, content value, google analytics, Online Advertising, PPC, ROI, sem, web traffic, website design, WproUniversity, Yahoo!
Posted in Business, Google, Internet News, Technology, Wpromote | 5 Comments
YouTube Insight… It’s Like Google Analytics
Christian Vuong | March 27th, 2008
YouTube recently launched their own version of Google Analytics known as YouTube Insight. As mentioned in their blog, this tool is available for free to all YouTube users, partners and advertisers. What exactly does this mean? Users now have a stronger tool to analyze the metrics of both the page views and popularity of their videos. YouTube Insight also goes into detail by sorting data by countries and given time periods (ranging from 5 days to 1 year max). Insight is particularly powerful to the music industry, where they can now track artist and music video popularity by region, view popularity peaks, and further coordinate their marketing efforts with regions where their artists are doing well. It would be interesting to see if there are plans in the near future to implement any deeper analytics or features already available in Google Analytics and Webmasters Central, especially since Google owns YouTube. Top features we would like to see: Traffic Sources – Where are the clicks coming from? Are they tied to a blog post? What if the blog post is a negative one? Keywords & Searches – Is the traffic coming from searches for certain keywords? How is the video ranking for those words? It will be interesting to see if this drastically changes our perception of what a “successful” YouTube video actually is. Unless Insight can prove otherwise, I’ll just continue to assume that the skateboarding dog is a worldwide hit. Save this Post!
Tags: google analytics, music industry, videos, youtube insight
Posted in Internet News | 4 Comments
