How To Write SEO Content

Now that you’ve honed in on the best SEO keywords for your website, it’s time to start putting them to work within your content. There are three things to remember when writing SEO content with the aim of increasing your organic search rankings. Write High-Quality Content Last year, Google Panda update 2.2 changed the way Google identifies and filters webpages. The ultimate goal of the update was to do away with duplicate content. So although it seems obvious, it must be said: Don’t copy content from other sites. If you do, you run the risk of being penalized by Google. When writing onsite copy, stick to the basics: what product or service does your business provide and what makes you the better business to choose? Make sure your content is clear, concise, and well written. You loose creditability when your writing includes spelling and grammatical errors. If you have a … Continue reading

How To Choose SEO Keywords

It’s a common request; I want my website to rank higher in the organic SERPS (search engine result pages). Ideally, you’d like to list in the top three, but you’d settle for making it on the first page. If you want to rank higher in the SERPs, you need to start paying close attention to your keywords. Keywords are the words and phrases that your potential customers are typing into a search engine to find a particular product or service. When you begin the process of choosing the SEO keywords that you’ll be using as part of your website copy, you’ll find that the process is part guess work, part trial and error and part research. First, you’ll need to ask yourself some basic questions about your web audience and your products and services. 1.    Who uses your website? 2.    What product or service are you selling? 3.    Why/How is … Continue reading

How To Promote Your Business Using Social Media

Social media is a pretty broad term. It’s easy to advise small businesses to get on board with the latest social media trends, plaster their company’s name and logo on all kinds of social networking sites and harness the vast power of social media to promote their business. But let’s be realistic. Simply putting up a business page on Facebook and Google+ is not going to bring hundreds of new customers through your door. The harsh truth about social media is that you’re only going to get out of it what you put into it. The goal of social media is to reach new customers, but it all starts with a relationship and a plan, otherwise your foray into the social media landscape will be for nothing. Begin by thinking about your target audience. What is their age bracket and what sites do they use the most? Do you have … Continue reading

Client Profile – Outright: Unique Optimization & Link Building Strategy Shows Impressive Increase In Traffic & Rankings

Situation: Outright, a small business bookkeeping and accounting software company, came to Wpromote looking to optimize their organic rankings in a very competitive industry. Outright wanted to supplement their PPC campaign, which Wpromote had successfully managed for the past 6 months, with an aggressive SEO strategy. Challenges: had a strong URL history, having been archived in 1996, but the competition in their industry is strong. They strived to rank against large online accounting companies such as Intuit, QuickBooks and Peachtree.  In order for Outright to rank competitively, Wpromote needed to thoroughly analyze SEO opportunities and implement not only proven, but unique strategies. Strategy: Wpromote began by performing an in-depth audit of Outright’s website, looking for areas that could be improved upon, and for new opportunities where they could stand out from their competitors. The audit determined that they could significantly improve their rankings through onsite changes and a strong … Continue reading

How To Advertise On Facebook

Thinking about advertising your business on Facebook, but not sure how to do it successfully? With over 800 million active users worldwide, half of whom log on daily, Facebook is a huge venue with great potential for generating a profit. Through a combination of targeting and ad testing, Facebook advertising could be a valuable medium for your business. What makes Facebook so impressive, beyond the pure reach, is its amazing targeting ability. The key to Facebook Advertising is finding out how to successfully reach and capture the attention of potential clients who are in a place where they are not necessarily searching for ads. Inside Facebook’s advertising system, you have the ability to target your demographic based on their age, gender, language preferences, education, relationship status, location, workplace, interests, and connections. How does Facebook find your desired target audience? They use the information that people have entered into their profiles, … Continue reading

How To Create An Infographic

Infographics are an excellent tool for SEO, they are used to organize informative, entertaining, viral, sharable content and ultimately drive inbound links and traffic from other websites to yours. Here at Wpromote, we have been creating these for our clients’ sites and for our own internal efforts. Continue reading to learn more about Infographics, including their benefits, how we build them, why they have been successful for our clients and why they will be successful for you. What is an Infographic? Simply put, it is a visual representation of information and data.  If done correctly, Infographics can be very beneficial to your website and its organic rankings in the search engines. Infographics are used in link building efforts to get links back to the Infographic, and essentially drive traffic to the website that created it. Infographics can be divided in these four categories: educational, humorous, controversial, and newsworthy. To create … Continue reading