Did you know that there are 1.2 BILLION online videos watched every day? People all over the world are now connecting in a revolutionary way, and as a result, they are learning more, at a higher rate, than ever before. For example, if you watch a video you retain 50% of what you see and hear. If you read, only 10% is retained. KZO Innovations‘ new Infographic takes an in-depth look at how videos are changing the way we learn new information. To view the Infographic in its entirety click here!
Hello friends, and welcome to a smattering of SEO news! After taking a break for the Thanksgiving holiday, we’re back with the latest and greatest in news! A decent amount of stuff has happened of late, so let’s get to it! Google News: Cutts: Don’t “Stitch” Content – In a recent webmaster video, Google’s Matt Cutts was asked about the practice of copying small quotes from other articles, using them to make a new article and citing the original sources. According to Cutts, this practice – called “stitching” by the folks at Yahoo who apparently used to hate it – is not a good practice at all and won’t lead to any ranking benefits in Google. A much better technique would be to write a unique summary of the content and then cite the article, as Wikipedia does on their entries. Cutts: Google Can Handle More Links Per Page, but … Continue reading
Sorry for the two-week hiatus everyone; I get really into Thanksgiving. The Plethora should appear regularly for the rest of the year so that you can get your online marketing fix as the nights get longer and colder. This week, we’ll report on the Black Friday and Cyber Monday madness, the continued rise of mobile, and Yahoo’s reemergence on the online scene. This year, we’ve spent some serious time discussing the growth of Google Shopping in its various iterations. Since the switch to pure “pay to play,” Google Shopping has grown mightily and even overtook Amazon on Black Friday and Cyber Monday this year in some categories. This study focused on same-seller sales, which means that Brand X saw more activity from Google Shopping than on Amazon over this past weekend. Of course, Amazon is still the 800-lb gorilla of online retail, but Google Shopping is making major inroads. If … Continue reading
A recent Facebook study shows that 66% of app users only open apps between one and 10 times. Last month, Facebook rolled out a new feature to increase engagement and conversions, for mobile apps, to their broadening line-up of Ad-units. Previously, these mobile ads could only drive users to install the app, but not many actually used it. These new features now offer 7 different call-to-actions, including “Play Game”, “Use App”, and “Book Now”. Facebook also gave a run down of how to develop these ads using Power Editor. If developing ads is not your thing, you can always ask us. Using the custom audience option in Power Editor you can upload your list of existing app users. You can also use all the previous targeting topics, such as interest, demographics or mobile device. With the latest software development kit you can track and measure actions taken within the app, … Continue reading
Today is the now infamous Cyber Monday, the slightly less violent little brother to Black Friday. It’s got all the big sales and frenzied spending of the day after Thanksgiving but with fewer elbows and tramplings. ‘Tis the season! We are in the thick of the holiday buying season and, every year, more and more of it is taking place online. This is great news for online retailers who have their marketing in place by now because this year should be bigger than ever! Don’t believe me? Check out Wpromote’s newest Infographic that so festively charts the growing demand from online shoppers and the rising influence of social media and other Internet channels. So, get out there and start buying those gifts. If you don’t, you might find an Amazon package on your front doorstep full of coal this year! Like this Infographic? Feel free to copy this code and … Continue reading
If you are the CEO of a fast growing company and are interested in expanding into foreign markets, you need to invest in developing a global video content campaign. Creating an online video campaign that is broadcasted throughout the world allows you to infiltrate markets that extend beyond the United States and to regions that have untapped potential considering new forms of reach and revenue. Producing video content to support your company’s search marketing efforts allows you to broadcast your brand to millions of potential customers at a cost that is significantly less than television advertisements. You are also able to place your brand in front of consumers where they actively participate the most. What this means is, opposed to traditional television where the consumer is in a passive state and allows content to enter their space, online video sees the viewer as proactive; someone who actively searches and seeks out the … Continue reading