A Smattering of SEO News: 11/20/14


Howdy folks, and welcome to another Smattering! We’ve got some mobile-friendly news for y’all this week, as well as some interesting tidbits from Twitter. Check it out!   Google News: Conjecture: Google Not Indexing Expandable Content – Webmasters and site owners over on Webmaster World are reporting that content they’ve had under a “Read More” tab using an “onload” event is no longer being indexed. This type of accordion scripting is a popular way to add visible content to a page while still keeping the page sculpted. If Google is indeed no longer indexing these pieces of content, we’ll have to rethink how we place content on a page visibly. We’ll keep you informed if anything becomes more concrete here. Google Launches Super Simple Mobile-Friendly Test – As mobile becomes more and more important in terms of site rankings and value, it’s dang important to know whether your site is … Continue reading

A Smorgasbord of Social Media: 11/14/14


Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.   Facebook Facebook Gives Users More Control Over Their News Feed Watch out! Here comes another hurdle for marketers. Late last week, Facebook announced that the new News Feed controls will allow users to unfollow pages and people with even more ease. While users used to have to go into their settings to “unfollow” people, they will now be able to simply click to hide a post and then choose if they want to unfollow that user. If they do this, they will not see any of their stories in the News Feed anymore. Although this may improve the user experience, it still remains to be seen how much this may influence marketers who try to get their … Continue reading

A Smattering of SEO News: 11/13/14

Hello my friends, and welcome to another Smattering! It’s a light week in SEO news, but there are some fun tidbits in here. Check it out!   Google News: Possible Google Update Occurring? – According to Search Engine Roundtable, webmasters over on Webmaster World – one of the best places to gather and discuss these sorts of things – are noticing tremendous volatility in their search rankings. They’re also noticing changes to quality scores as well, just days apart! Tools such as SERPs and MOZCast also noticed some volatility earlier this month, but the other similar tools were more steady, so it’s tough to say with certainty what’s going on. We’ll keep an eye on it though. YouTube Music Launched, Subscription Service Coming – YouTube recently launched its own music portal, which not only plans to allow users to listen to full albums, but also seems to create mixes based … Continue reading

A Smorgasbord of Social Media: 11/7/14

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business. Facebook Facebook Gets Rid Of The Like Shield We can all breathe a little easier now, because you will no longer have to “Like” brands you don’t care about just to take their quiz on which Harry Potter house you would belong to. (Or is that just me?) The “Likegate” is officially terminated. As of Wednesday, Facebook flipped a switch so that pages will no longer be able to force users to like the page in order to see their content or participate in a contest. While this may lower the amount of likes generated from a contest, the whole goal is ensure that the people who actually like a page do so because they want to connect … Continue reading

A Smattering of SEO News: 11/6/14


Hello folks, and welcome to another Smattering. November has barely started and already we have some whoppers for you, such as Matt Cutts extending his personal leave to 2015! What? Read on for more!   Google News: Penguin 3.0 Still Rolling Out Nearly Three Weeks After Release – While the folks at Google initially said that the rollout of Penguin 3.0 might take a couple of weeks, Google’s John Mueller revealed in a recent Hangout that it’s still being rolled out – almost three weeks after its release! This means those not yet affected by this algorithm could still see fluctuations, so keep an eye on your rankings and Webmaster Tools in the days to come. Matt Cutts Extends Personal Leave to 2015 – Google’s ubiquitous Spam Team leader, Matt Cutts, recently announced on his blog and Twitter that he’s extending his leave of absence to 2015. Apparently he’s happy with … Continue reading

Seven Strategies for Survival in a Post-Pigeon World

Unlike other alliterative algorithm updates (Panda, Penguin, Payday Loan…), Google Pigeon doesn’t necessarily crack down on low-quality sites and deceptive practices.  Rather, Google seems to have simply reassessed their stance on the ideal local search experience, and what makes a site relevant in the local space. As a result, businesses may find that tried-and-true strategies no longer guarantee local visibility in the SERPs. Your website may consistently promote accurate, high-quality information through transparent and honest means; however, if you skipped specific local search strategies, you probably saw rankings disappear overnight. So what now? Take a deep breath and give your local search plan a once over. Here are seven simple strategies for getting your business back on track in a post-Pigeon world.   1. Get The Lay Of The Land Just how much was your site affected by Pigeon? Take some time to determine the extent to which your rankings … Continue reading