Client Infographic: PhysicianOne Urgent Care


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Welp, it’s flu season. Or is it cold season? I can’t keep track…all I know for sure is that my nose is stuffy when it isn’t running, and I’ve got a cough that just won’t quit. Luckily for me, PhysicianOne Urgent Care has released a cool new Infographic with nifty home remedies as well as debunking some mythical cures. Be sure to check out the entire Infographic for more ways to kick that cold during the holiday season!

A Smattering of SEO News: 12/18/14


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Hello folks, and happy holidays! Since the aforementioned holidays are upon us, news is unsurprisingly a bit light, but there’s still some fun stuff to talk about! Let’s get to it, shall we?     Google News: Report: Penguin 3.0 Affected Different Types Of Sites In Different Locales Differently – Over on Search Engine Land, Philip Petrescu of Advanced Web Ranking reported the results of research AWR did on the affects of Penguin 3.0 on a wide variety of sites. The interesting results are that sites in different countries were affected differently, as were lower-ranked websites, which were hit harder than more highly ranked sites. It’s definitely worth a read, so check out the full report. Panda Might Be Having A Bit Of A Hibernation Respite – Several webmasters are noticing that there hasn’t seemed to have been a Panda update since late October, leading many to think that the … Continue reading

R.O.Why? – Understanding Social ROI and Its Importance


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Is social media a legitimate key player in the marketing game? If you asked me this three years ago when I was first hired as a social media intern, I would have said no, without hesitation. Granted, I didn’t know much about social media beyond my own personal (and minimal) use, but I still believed that it couldn’t possibly bring much to the table. Sure, I was young and naive and just wanted a “real job,” but I was pretty sure of myself. Today, social media is nowhere near where it was 1,038 days ago on my first day at Wpromote and, after further review, I’m happy to admit that I was dead wrong. The fact that my job and the social space have evolved so much in such a short period of time is exactly what’s so fascinating (and sometimes frustrating) about it. I believe that it is also … Continue reading

A Smorgasbord of Social Media: 12/12/14


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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.   Facebook Facebook Updates Insights, Interest Targeting, And More Over the past year Facebook has received plenty of negative reviews from publishers who have seen their organic reach drop and be forced to continue to pay to play the game. However, earlier this week, Facebook tried to counter these negative effects with a few insights targeted directly to benefit publishers. Some of these new updates include improved targeting tools that allow publishers to target specific subsets of their fans based on their interests, Post End Date being set up, and a new service that will allow Facebook to automatically post popular articles for you. These opportunities may not fully make up for the entire drop in organic reach … Continue reading

A Smattering of SEO News: 12/11/14


Just because it’s the holiday season doesn’t mean SEO slows down, and Google is ably proving that with a constant series of updates to its algorithms that are keeping us on our toes. Read about that and more in this week’s Smattering, my friends, and enjoy! Google News: Google To Shift Penguin To A Continual Update Mode – Since Penguin 3.0 was launched in mid-October, the algorithm has undergone several revisions just in the past week or so, with webmasters reporting fluctuations several times this last week. When asked about it, Google released a statement to Search Engine Land saying not only is the update still rolling, but that they plan on shifting Penguin to a continual update. This will undoubtedly keep us on our toes for a good long while. Search Engine Land also noted, humorously, that all of these updates are breaking Google’s own rule about keeping updates … Continue reading

A Smorgasbord of Social Media: 12/5/14


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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.   Facebook Facebook Advertising Costs Increase, But So Does ROI This time last year, millions of people were seeing the coolest toys and best gift ideas pop up all over Facebook. Fast-forward to the present, and those things are still happening, but what has changed is that Facebook Ad CPMs have increased sevenfold. (By the way, that is not a typo). While Facebook advertising has increased dramatically over the past year, so has ROI. With the huge demand for ad space during the holiday season, costs will most likely continue to rise, but it doesn’t really matter because those ads will keep being purchased, and keep on performing.   Select Facebook Advertisers Test Out Grapevine Insights High-end advertisers on … Continue reading