A Smattering of SEO News: 10/24/14


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Howdy folks, and welcome to another Smattering! October is rolling along like a juggernaut for SEO news, and this week is no exception! We experienced not only one, but TWO algorithm updates within the last week. Read on to check it out. Google News: Penguin 3.0 Released – Google has released the first update to the Penguin algorithm in over a year. Last Friday, Google confirmed that their update — which should affect around 1% of queries, they say — has gone live. Many webmasters are noticing significant changes in their rankings, both good and bad. Google is calling this update a “refresh,” meaning that it’s meant to help hurt sites that took steps to correct their issues recover from the last update. We’ll bring you more information as we have it. Google: For The Best Crawling Possible, Use Both An XML Sitemap And An RSS Feed – Google recently … Continue reading

A Smattering of SEO News: 10/16/14


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Hey folks, welcome to another week of SEO news! It’s a slightly quiet week this time around, but it’s an interesting one nonetheless, so let’s get to it! Google News: Google: Amazon Is Our Biggest Search Rival – A speech given in Berlin given by Google’s Eric Schmidt admitted that it’s neither Bing nor Yahoo that pose the biggest threat to their search dominance, but rather Amazon. Schmidt went on to say that while most folks don’t think of Amazon as search, many people default to it now when search for products to buy, or want to find reviews that focus on specific products. Even though they’re more commerce focused than Google, the fact that many people default to Amazon when searching for products – myself included – has to be a serious thorn in Google’s side. Voice Search Used Mostly To Call Someone Or Ask For Directions – Google … Continue reading

Client Infographic: Pelican Water


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Do you know how much water you are supposed to consume daily? Did you know that amount of water is different based on your gender? Staying fully hydrated can affect every part of your body, which makes sense once you realize that our bodies are 60% water. That’s more than half! Pelican Water‘s new Infographic has even more interesting facts about the impact dehydration can have on your body as well as why it’s so important to stay hydrated. Check out the entire Infographic to learn more about how proper hydration can positively impact your body!

Client Infographic: Mimeo.com


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Training in the digital age has become a particularly exciting and tricky endeavor. In this current day and age, there are an unprecedented amount of resources that can be incorporated into training sessions. But just having those resources is not enough. Mimeo.com has a new Infographic that outlines the dos and don’ts for digital training, as well as tips on how to keep students engaged in the learning process. Be sure to check out Mimeo.com’s entire Infographic to learn more about digital training!

A Smorgasbord of Social Media: 10/10/14


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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed the past few weeks, but there are some really interesting changes and updates that we want to catch you up on!   Facebook: The Audience Network Millions of people use Facebook every day, but what about the thousands of other apps that people use every day? Facebook has announced an answer to this question with the Audience Network. The new feature allows marketers to advertise to users across a network of other mobile apps. First testers of the Audience Network have already seen great returns from their ads; therefore, Facebook is beginning to expand the network to more and more advertisers.   Facebook Launches Atlas Although it’s been in the works for some time now, Facebook has formally announced the new Atlas. In the introduction, Facebook positioned Atlas as the premier “people-based marketing” … Continue reading

A Smattering of SEO News: 10/9/14


google-penguin

Hello folks, and welcome to another weekly Smattering of SEO News! This month sure is shaping up to be a rocky one: we’ve got the ongoing rollout of the latest Panda algorithm, along with an apparently imminent launch of an updated Penguin algorithm as well. Take a gander as to what’s going on below, and good luck!   Google News: Panda 4.1 Still Rolling Out According To Google – When Google launched Panda 4.1 late last month, they informed us this would be a slow roll out, and they weren’t kidding. A week after that, Google said it was still rolling out, causing some to speculate whether a new update was happening or something else along those lines. Webmasters are still reporting fluctuations in their traffic, so it will be interesting to see where sites fall when the dust finally settles. Penguin 3.0 May Be Imminent – Last week at … Continue reading