Top 10 Reasons To Work At Wpromote

You can feel the energy in the air when you walk around our Los Angeles headquarters. A debate about content marketing over a heated game of shuffleboard, an attribution model scrawled on the wall next to a portrait of Bill Murray. Big data in the morning to fill the mind; yoga in the afternoon to clear it. We have built ourselves from the ground up over the past decade to grow and thrive not just within the industry, but as a ‘tech company’ with the culture to match. Why do Wpromoters enjoy coming to work every Monday? FUNNY YOU SHOULD ASK…

 

10. Flexibility – Get to the office when you want! Feel like sleeping in? Do it! Just make sure you’re in by 10am! Personally, I get in around 7:30 so I still have daylight at the end of my workday. Gotta get that Vitamin D!

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9. Workplace Success – Wpromote is growing – FAST. Being hired now gives you the unique opportunity to carve out a niche for yourself on our intimate teams, and establish yourself as a vital member of Wpromote. Who knows? You might even win HorseBear

 

8. Quantified Happiness – Through the use of TinyPulse, Wpromote has made a tangible step towards creating a common definition of workplace happiness, and encourages employees to give anonymous feedback, suggestions, and contributions to making Wpromote a great place to work.

 

7. Opportunity – There has been a 65% increase in team members at Wpromote in just the last year, and a 6,501% revenue growth from 2003 to 2014. Year-over-year increases are what helped land Wpromote on the Inc. 500 list for seven consecutive years.

 

6. Technology – Our proprietary EssentialPPC technology, now over ten years in ongoing development, gives us a powerful set of tools to build, track, optimize, and report. We are also uniquely tied to Google as a Google preferred agency. Talk about job security.

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5. Health Benefits – Experiencing 100% paid health insurance isn’t just a perk, it’s peace of mind. When you add a matching 401k, Paid Time Off, and a credit union to the package, it becomes obvious why we are Ad Age’s #2 Best Place to Work.

 

4. Location – We can’t be beat! El Segundo is right next to LAX and half a mile from the beach. We love having clients visit the office, and can often be found at Downtown LA conferences. Many of our employees take the train or bike as their commute. If LA isn’t your style, never fear! Our brand new Chicago office is growing as well!

 

3. Culture – Wpromote maintains a ‘work hard, play hard’ attitude. We are confident of our skills and always ready to learn more. Our weekly Lunch & Learns encourage discussions and learning, keeping everyone up to date on industry updates, interoffice exchanges, and exceptional work examples. The keyword here is cohesive, people!

 

2. Office Perks – Sign up for yoga three times a week. Free massages. A custom Wpromote shuffleboard table, along with a baby grand piano, and an official Google foosball table (a generous gift from Google themselves). Fine Wine Fridays. Parties and Events. Flexible Spending. Fresh Fruit Monday & Bagel Friday. Breakfast Like A Bo$$. The list goes on, and on, and on…and it keeps getting longer. Everyday there are new suggestions and new ideas being implemented.

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1. Fun – It’s not just that we are involved in Wpromote, we ARE Wpromote. We dream it, and it becomes a reality. The camaraderie is ubiquitous and tangible. Working at Wpromote feels like a fun home away from home.

 

All Wpromote employees agree that we should have been #1 on the Ad Age list Best Places to Work in the US. But hey, there is always room for improvement and our Executive Team works tirelessly to make this a place where employees truly enjoy showing up and working hard everyday. Maybe you can help us reach #1 next year!

A Smattering of SEO – Mobile-Friendliness is Best-liness

Hey folks, welcome to another Smattering of SEO news! This week, Google wants to help us prepare for the big mobile-friendly algorithm upgrade next month, which is unusual for them. With that said, let’s dive in!

Google News:

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    Google Answers Some Questions About Its Upcoming Mobile Algorithm – There’s plenty of buzz going around regarding Google’s upcoming mobile-friendly update coming April 21st, but a lot of people still have questions about it. Thankfully, Google folks took time in a recent Hangout to answer just a few of them. What we now know is that the rollout is planned to take between a few days to a week. Secondly, we know that this algorithm will see your site as either mobile-friendly or not, there’s no in-between or gradients here. This actually gives us quite a bit to work with. Google encourages users to check if their site is mobile-friendly with their testing tool, and we’ll know that for a week, results could be all over the darned place. Stay tuned as we find out more.

 

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    Google Adds Mobile-Friendly Reminders To Webmaster Blogs – In a further push to get websites mobile-friendly in the run up to the April 21st algorithm roll-out, Google has added a new little banner to their Webmaster blogs. Now you’ll be prompted to visit their mobile-friendly testing tool, as mentioned above, to make sure your site is mobile-friendly. Google is pretty in-your-face about this sort of thing, so they must be taking it super seriously. I wonder if they’ll eventually place these kinds of banners in the SERPs as well.

 

  • Google Wants To Improve Local Business Data – Google recently launched a program called Let’s Put Our Cities on the Map. This new tool encourages business users to improve and complete their online presences via an easy-to-use portal called Get Your Business Online. Users can search for their businesses and find whether their information is complete or not, then fill in all the missing pieces. If a business doesn’t have a website, Google is actually offering a free domain for a year via a partnership with Startlogic. Overall, this sounds like a win-win, as businesses increase their online visibility, and Google gains more data to mine.

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  • FTC Report Details How Google “Harms Customers And Innovation” – According to a story in the Wall Street Journal, a leaked copy of an FTC report detailing Google’s handling of its own search monopoly has found that the search giant has taken actions that “[have] resulted-and will result-in real harm to consumers and to innovation in the online search and advertising markets.” This includes boosting the rankings of its own properties, taking content from Yelp and Amazon for use in its own search results, and threatening to remove rivals when they complained about Google using their data for their own purposes. Honestly, how this surprises anyone, I have no idea.

 

Other News:

  • Watch Out, Facebook Messenger Is Going To Be Everywhere! – Facebook recently presented an updated and more integrated version of its Messenger app that will now allow embedding within business and Ecommerce orders and apps. To go even further, companies will be able to integrate Messenger directly into their communications, allowing users to use the app to communicate directly with the companies they interact with. For example, if you order something from a company that uses Messenger, you can use Messenger to keep track of your order and follow up with the company all in one place. This is wacky, but convenient for users, so it’ll be interesting to see if people jump on this.

 

A Smattering of SEO – Doing the Algorithmic Mamba…

Wow folks, LOTS of Google algorithmic news this past week, and it’s all over the place! The next big update is likely to shake up quite a few sites’ rankings. We’ll keep you posted on all the goodies, starting with this week’s feast. Enjoy!

Google Algorithm News:

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    Upcoming Mobile-Friendly Algorithm “Bigger Than Panda Or Penguin” Apparently – At SMX Munich, Google’s Zineb Ait Bahajji was quoted saying that the upcoming mobile-friendly algorithm update will be more impactful to websites than Panda or Penguin. While there were no specifics to go along with this statement, SEO news folks are beside themselves guessing how big the impact will be. Since more and more of Google’s traffic comes from mobile, one can guess that it’s going to be a big deal. We’ll bring you more as we get it.

  • Google Updated Their Doorway Page Algorithm – Google has never been fond of doorway pages, previously calling them “poor-quality pages”. Now, Google has gone ahead and updated their doorway page algorithm to be increasingly aggressive against them. Google now defines them as, “sites or pages created to rank highly for specific search queries.” They go on to say these pages are outright bad for users. If you have an Ecommerce site that uses this tactic to try and expand your search engine coverage, now might be the right time to stop.
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    Speculation: Google’s Upcoming Algorithm Targeted At Ecommerce Sites – Over on RocketMill, author Yousaf Sekander took a look at both the data known about the upcoming mobile-friendly algorithm, as well as the aforementioned doorway page algorithm and came to one conclusion: Ecommerce is the big target of the upcoming algorithm. He notes one of Google’s new “questions we should ask ourselves” specifically asks, “Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?” This, to him, specifically goes after Ecommerce sites, who’ve been using this doorway tactic for a long time now. It’ll be interesting to see if he is right.

  • Penguin Not Updated Regularly Or Monthly – In a recent Google Hangout, a viewer asked Google’s John Mueller about Penguin updates, whether they’re regular or monthly. Mueller replied that he didn’t think the algorithm is on any kind of schedule at the moment, but it’s something they want to be more regular about. That just doesn’t mean monthly.

 

Regular Google News:

  • Google Says Mobile Autocomplete Forms Useful For Users, Not Rankings – In a recent update, Google stated that, “We hope to see many forms marked up with the ‘autocomplete’ attribute in the future.” When Search Engine Roundtable’s Barry Schwartz asked Google’s Gary Illyes if this was a hint about using these forms for rankings, Schwartz was told that nothing is being hinted at at all. Regardless, it’s good usability to make sure these forms work, so they should be implemented regardless.

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Other News:

  • Yahoo Market Share Falls As Firefox Users Fall Back To Google – While the numbers are quite small, it’s fascinating to watch Google slowly creep back up in market share. Firefox users are returning to the search engine giant after Yahoo was made its search engine by default late last year, according to comScore’s recent February Search Share Report. According to the report, Yahoo’s share dropped to 12.8%, while Google’s rose to 64.5%. comScore went on to say that Yahoo lost 10% of its search volume between January and February.

University of Vermont – The Triple Bottom-Line: A Look At Sustainable Global Businesses [Infographic]

A successful business used to be defined by a ubiquitous logo, an incessant jingle, and a recognizable product. Now, these factors are still present, but I would dare to say they are only a small part of what makes a global business Successful. That’s right, with a capital ‘S’. The University of Vermont has created a new infographic that outlines what it takes to be a global contender in today’s world, and it’s a pleasant surprise…businesses making a difference.

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To learn more about the most proactive and sustainable brands in the world, check out the entire infographic!

Buzztime – Restaurants of the Future [Infographic]

In today’s day and age where the next exciting electronic game is literally at your finger tips, restaurants who’s niche is based on interactive games face a new struggle: engaging and rejuvenating jaded mobile gamers. The people over at Buzztime believe we are on the cusp of a new social gaming movement, by including timeless arcade games in venues like restaurants, theaters, and bars. Check out their new infographic to see how they are bringing back these blasts from the past!

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To learn more about these cool arcade games, check out the entire infographic!

A Smorgasbord of Social Media: Ads & Analytics Abound!

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’re back for another round of social media news, and there are some really interesting changes and updates that we want to catch you up on!

Facebook

Your Facebook Page’s Like Total Will Probably Drop

Don’t freak out! There’s nothing personal about it, but recently this month, Facebook announced it would stop including likes from memorialized and voluntarily deactivated accounts. So if you see your Pages Likes drop from 10,000 to 9,950, it’s not because you posted a selfie to your business page on accident, it’s simply because Facebook is doing a little tidying up.

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Twitter

Twitter Gives Analytics for Individual Tweets

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Have you ever tweeted something and wondered why not a single person has “Favorited” your tweet? Well, I can’t give you an answer to that, but what I can do is tell you that you can now see all the other metrics for that specific tweet. Twitter has recently been experimenting with allowing users to click on a button right on their tweet to see analytics like: how many times someone has viewed your photo, how many clicks on your link you’ve had, how many people viewed your tweet, etc. So now there are plenty of metrics to worry about right at your fingertips.

 

Twitter Gives Advertisers Access to More Target Audiences

Twitter is quickly playing catch up to Facebook’s giant hold on the social media advertising world. While Facebook has had the ability for advertisers to target users based on purchase intent for a while now, Twitter announced earlier this month that advertisers could serve Promoted Tweets to certain “partner audiences”. These partner audiences were created from Twitter’s big data partners Acxiom and Datalogix, and breakdown users’ purchase intent and habits in specific categories from Twitter. It will be interesting to see how these new targeting categories affect marketers moving forward.

 

Pinterest

Multi-Image Ads Are Coming to Pinterest Soon

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Have you ever been on Pinterest and thought, you know what there aren’t enough of on this platform…pictures! Well then, do I have a surprise for you? Late last month, Pinterest announced that it has been testing a multi-pin carousel ad that will display multiple images. With all joking aside, this actually could mean big things for Pinterest seeing as they continue to ramp up their ad features more and more.

Targeting and Animated Ads Coming Soon to Pinterest

It’s official…instead of targeting all sports enthusiasts; you can soon target fans of specific sports on Pinterest. This may not seem like a huge change, but as Pinterest starts to hone in on their targeting options, advertisers start to get closer and closer to their audience. Along with this announcement, Pinterest also mentioned that a new animated ad will be tested that will move when users scroll down the page. Pinterest ads seem to be making move after move, and this is just proof that Pinterest is in it to win it.

 

Instagram

Instagram Announces Carousel Ads

Pinterest isn’t the only one trying to woo advertisers with a carousel-like ad format. Instagram announced earlier this week that it will be offering brands another way to tell their story by allowing advertisers to use multiple photos that users can swipe through. Furthermore, these ads will link to a website of the brand’s choice, which may not sound like much, but this could mean huge things for Instagram. This link out feature is only allowed for ads, but if this continues to expand to regular posts, it could mean great things for brands to start to see direct sales from Instagram.

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Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!

A Smattering of SEO News – Some Panda Pandering & WordPress Worries…

Hello my friends, and welcome to another Smattering! This week we have some funny conflicting reports on Panda, along with some security issues with what is arguably the most popular SEO plugin for WordPress!

Google News:

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    Google Panda Not Updated Since October, 2014 – In a recent hangout with Google’s John Mueller, he was asked when the last Panda refresh was, especially in light of comments made by Google’s Gary Illyes (which we’ll get to in our next story). While he wasn’t sure on the exact date, Mueller specified that he thought the last update was last October. That’s a long time for folks waiting for Panda to refresh after fixing the issues caused by the last update. Hopefully there will be a new update soon!

  • Does Panda Update In Real Time, Or Instantly? – At the recent SMX West conference, Google’s Gary Illyes stated that Panda updates “pretty much instantly,” according to a source via Twitter. Another source said that Illyes then added the instantly part happened once “pages were re-processed.” Neither Barry Schwartz – who wrote the story linked here – nor I have any idea what that actually means, but hopefully we’ll find out, because it sounds fascinating!
  • More Than 80% Of HTTPS URLs In Google Show As HTTP – Because most folks use HTTP in their XML sitemaps along with canonical tags, Google doesn’t actually know that many sites are employing HTTPS pages. Gary Illyes – that guy again – recommended that if your site uses HTTPS (which is a boon these days), you make sure you let Google know about those pages.
  • Webmaster Tools Adds Blocked Resources Report – Google has gone and made Webmaster Tools even MORE useful with the addition of a new Blocked Resources Report, which will tell you in clear terms how many blocked resources are present on your site. This is something Google has been very keen on lately, so it’s worth taking a look at this data to ensure that your site is blocking as few resources as possible. They’ve also updated the Fetch and Render tools to show what Google sees when looking at your site, rather than what a user sees, interestingly.

Other News:

  • Bing Now Powers Search Within Microsoft Office – In the “how wasn’t this a thing before now?” column, Bing now powers the search found in Microsoft Office, specifically versions 2007, 2010, 2013, and Online. We’re not sure what powered the search beforehand, but this makes perfect sense, and will likely get Bing a much needed shot in the arm from Office users looking up information as they work.
  • Popular Yoast SEO Plugin For WordPress Suffers Security Flaw – The WordPress SEO plugin from Yoast is reportedly vulnerable to a Blind SQL Injection type of attack. This attack can allow hackers to gain control of a user’s website and insert malware, spam links, and more! If you haven’t updated your plugin recently, do so now, as the latest version fixes this vulnerability. Plus, you should always update your plugins anyway for this very reason.

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Bing Remarketing in Paid Search – RLSA

Bing is rolling out remarketing in paid search, a product similar to Google’s RLSAs. Remarketing in paid search lets you target ads to people who have visited your site in the past. You are able to set bid adjustments to audiences you create, or run target and bid ad groups where your ads will only serve to people in your audience list. Implementing Google RLSAs agency-wide has added to our clients’ successes in paid search. We are eager to implement Bing remarketing in paid search as it rolls out to more accounts.

In order to use Bing remarketing in paid search, your account has to be utilizing the new Universal Event Tracking (EUT) tag. Once the EUT tag has been implemented on your site and you see the Audiences section in the Shared Library page, you will be ready to begin utilizing Bing remarketing.

 

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Creating A New Remarketing List

  1. On the left panel, click Shared Library and then View Audiences.
  2. Click Create remarketing list.
  3. Enter a remarketing list name.
  4. Under Who to add to your list, select the type of visitor and set rules that define who to include in your remarketing list. For example, you can select Visitor of a page and set a rule that the URL contains the words orderConfirm.
  5. Under Membership duration, set how long a visitor’s cookie stays on the remarketing list. When the person visits the webpage again, the Membership duration starts over.
  6. Under Tag name, select an existing tag or Create a tag, where you define the tag name and description.

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Adding A Remarketing List To An Ad Group

You can add remarketing lists to ad groups in bulk through the Audiences section in the Shared Library (bid only), or in the Audiences tab within each ad group.

    1. In the Audiences section, select the audiences you would like to apply.

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    1. Click Add to ad groups.

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  1. Select the campaigns and then ad groups you want the audiences to be applied to.
  2. Click Save.

When you apply audiences in the Audiences section of the Shared Library, they will be applied to the selected ad groups as bid only. If you wish you create target and bid ad groups you will need to apply the audiences at the ad group level.

  1. Click into an ad group you would like to apply an audience to.
  2. Click the Audiences tab.
  3. Click Add remarketing.
  4. Select the Remarketing lists you would like to apply to the ad group.

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  5. Select the Targeting Criteria.
    • Bid Only: Ads in ad group shown to all audiences who match advertiser’s other targeting methods. Audience bid adjustment applied only to audiences in associated remarketing list.
    • Target & Bid: Ads in ad group shown only to audiences in associated remarketing list. Audience bid adjustment applied when ad is served.
  6. Click Save.

If you would like more information on Bing Remarketing in paid search, you can view Bing’s help article on the subject.

Company Folders – The Recipe For A Perfect Logo [Infographic]

Ever wonder how Fortune 500 companies create their logos? How does one go about capturing the essence of a brand in one small image? If these are questions you’ve ever found yourself asking, then do we have some good news for you! This brand new infographic from Company Folders gives us all a little insight to a few secret ingredients that together can cook up an impressive, eye-catching, and recognizable logo.

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Check out the entire infographic for all the ingredients for cooking up the perfect logo!

A Survivor’s Guide To The Google Penguin Update [Infographic]

Having any kind of algorithmic penalty or manual action applied to your website is undoubtably one of the most frustrating problems any webmaster or site owner can have. This infographic breaks down why somebody would receive a penalty and, most importantly, what to do if you find yourself with this dilemma. While this infographic WILL answer your questions about penalties, it will NOT be answering how one of the scariest algorithm updates received quite possibly the cutest mascot.


Like this infographic? Feel free to copy this code and put it on your own blog.