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The Best of Google Tricks & Search Results
Jamie Lane | January 26th, 2012
Google is always releasing new products and features, even different versions of their logo on a regular basis. A very small part of their releases include tricks and entertaining search results. Many of these tricks and results have been around for some time, while others are relatively new, nonetheless if you haven’t seen these fun results, take a minute to browse our top 10 examples.
And the drumroll please…
1. Google “Do a Barrel Roll” – Type this phrase into Google and don’t look away! This was developed by an advanced Google programmer who wanted to show how advanced browsers are today.
2. Slay The Dragon – In Google Docs, open any spreadsheet and when you press Shift+F12 (Shift+Function+F12 on a Mac), a message will pop up announcing “Dragon slain! Congratulations, you’ve slain the dragon!”
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Cats vs. Bears vs. Sharks vs. Darth Vader – The 2011 Video Link Bait Smackdown
Ryan Farrell | January 23rd, 2012
2011 may forever go down in history as one the best years ever for online “best of” lists… there were a lot. However, amidst the kerfuffle of “best of’s 2011″ banter that pervaded the online space this season, there was a particularly insightful piece run by Adweek about the top 10 commercials of 2011. Aside from essentially being an aggregated list of the top viewed YouTube videos of the past year, the Adweek post gave a pretty comprehensive rundown on the best of the best in anthropomorphic viral phenomenons of 2011. From bear skin rug French directors (RSCG), to cats with thumbs forming street gangs (W+K), to sharks with a taste for “peanut butter Snickers” flavored humans (BBDO), the best of advertising in 2011 was dominated by animals with human like characteristics… and a diminutive Darth Vader (Deutsch L.A.).
And, of course, being a link builder, I could not help but first wonder: “How many drugs are the dudes at BBDO on?”. But then I wondered, “hmm… which (if any) of these respected advertising behemoths is screwed together tightly enough to actually maximize such a ridiculous amount of user engagement into bonafide links?”
First up to the competitive analysis gallows is Cravendale and their excellent “what if cats grew thumbs video” (Wieden Kennedy London).
Posted in Internet News | 1 Comment
How To Increase Your Clickthrough Rate (CTR) For PPC
Kristy Hessman | January 19th, 2012
It’s a brand new year and if one of your New Year’s resolutions is to whip your online advertising presence into buns of steel-like shape, you’ve come to the right place. Wpromote will be here all year long dishing out valuable, free tips of the trade to help you get your online marketing strategy ripped.
2012 is already ticking by, so let’s get started. In this article, we’ll talk about different ways to improve yo
ur PPC Clickthrough Rate (CTR). CTR refers to the number of people who click on your ad out of the overall number of people who view your ad (CTR = Clicks/Impressions x 100). This rate gives advertisers an idea of the effectiveness of a particular ad.
So, What is a Good CTR Score?
What is considered a “good” CTR will vary widely across industries, keywords and campaigns. This question does not have a simple nor exact number. We’ve seen CTR’s range from below 1% up to 30% and higher. Rather than fixating on finding this “good” CTR score, it is more important to find out what CTR you need in order to have a profitable campaign. If you determine the ROI you can earn from each click, then you can work backwards to find what CTR’s you will need in order to achieve profitability.
What Affects Your CTR?
Before getting to the tips, let’s talk about some of the factors that affect CTR. There are several factors that can contribute to your CTR; things like how well your ad is written, how targeted your keywords are, and where your ad is placed.
Posted in Internet News, PPC | No Comments
Best Blackout Sites For SOPA Strike
Marcy Zuendel | January 18th, 2012
A day without Wikipedia??? How will I ever fact check that my homemade recipe for moonshine is accurate, I’m trying to run a speakeasy here for goodness sake!
Yes, today is finally the day you’ll actually have a reason to dust off those Encyclopedia Britannicas folks. If you are still in the dark about the blackout protest that is going on today, I will simply refer you to the SOPA Strike page. For the rest of you that are well aware of the censorship strike, Wikipedia is just one of 100’s of protesting SOPA and PIPA Internet censorship bills by blacking out their websites for the day.
Instead of getting into all the nitty gritty details of the politics behind the SOPA and PIPA bills, which will be going before congress on the 24th, we thought it would be fun to show you a few of our favorite sites of blackout Wednesday supporters.
Wikipedia
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Hang Out With David Beckham On Google+
Aimee | January 17th, 2012
You think you can cross a ball and bend it like Beckham? You may get a chance to tell him! All you need is a Google+ account!
In an effort to increase awareness of the new social site, Google+ announced some exciting news for all you die hard Galaxy fans (and those of you who just enjoy a little eye candy). International superstar David Beckham is taking a day off from the soccer field to hold an exclusive Google interview, which will be streaming live on YouTube this Thursday, January 19 at 9am PST. Fans who have a question for the soccer player/model can now post it on his Google+ profile and include the hashtag #googlebeckham. And if that wasn’t enough, you can also “hang out” with him on his Google+ profile at 10:30am PST.
What questions would you ask him? If we had a chance to interview David Beckham, here are a few questions we’d ask him:
- How would one bend it like Beckham?
- Do you say “football” or “soccer” in America?
- What’s your favorite Spice Girls song?
- Where’s your favorite English pub in LA?
- Would you ever consider coaching a professional team?
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Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization
Rebecca Eaton | January 12th, 2012
Situation:
EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking t
o further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent.
Challenges:
The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company.
Strategy:
To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A fan gate was created which does not allow non-fans to view content without “Liking” the page. Daily engagements were posted, including posts that coincided with current tours and bike events. To ensure positive reputation management, all comments and posts by fans were responded to in a timely manner. An event page was created to project the number of people interested in attending this year’s EagleRider Customer Appreciation Party in Birmingham, England.
Other Facebook efforts included Facebook Advertising. Two ads, both with an estimated reach between 400,000 – 600,000 Facebook users, were ran to supplement organic growth on their profile page. The goal was to target the company’s core demographic that had not yet connected, with the potential to become fans.
Posted in Client Profile | 1 Comment
