A Smorgasbord of Social Media 4/11/2014


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Welcome to another Friday of the Smorgsbord! Let’s get to it! Another Facebook Algorithm Change The Facebook blog has announced yet another update to the newsfeed – a massive spam cleanup. This is another effort towards their goal of “delivering the right content to the right people at the right time.” Furthermore, the update is targeting three different types of spam-like posts. The first being “like-baiting” which is when a post asks readers to like, share or comment on a post. Users found these posts 15% less relevant than other stories and over time report a less enjoyable experience on Facebook. Another change is in “frequently circulated content,” which refers to a piece of content that has been shared and uploaded countless times. Facebook took steps to decrease the amount of times you see the same content and tests are already showing an improvement. Lastly, “spammy links” that try to … Continue reading

A Smattering of SEO News: 4/9/14


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Hello my friends, and happy Wednesday! Sorry for the lack of A Smattering last week, I got knocked out cold by some bug that’s going around, and boy did it do a number on me. Thankfully, I’m almost back to full strength, and have enough to do a Smattering for you covering all of the most recent SEO news this week. Look out for that first story, it’s a doozy…     Google News: Google Brings “Not Provided” To Paid Search – As many suspected over the last week, Google announced today that they’re making ad clicks SSL enabled, which will eventually lead to the same “not provided” problem we’ve been seeing in organic search for the last year. Google says you can still see useful data in their AdWords search terms report and their Webmaster Tools search queries report. But, as with organic, these will likely be no substitutes for … Continue reading

Client Infographic: Chronicle Books


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In a world full of distractions, who has time to read anymore? Studies show that currently only 48% of Americans read for pleasure. This may not seem like a big deal, but the truth is it has a massive impact on our youth. Chronicle Books‘ new Infographic shows us that by reading with children on various types of mediums, we can make a change for the better. Check out the entire Infographic to find out more ways you can make a difference and bring the joy of reading to others!

Client Infographic: Ever-Pretty


When it comes to weddings, there is typically a lot of work to do. But luckily for the bride and groom, there are bridesmaids and groomsmen to help out! Ever-Pretty‘s new Infographic is a colorful guide to all of the duties and roles of everyone involved in a wedding. View the entire Infographic to learn more about how to make your wedding a little less stressful!

Client Infograpic: Gardein


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Reducing your meat intake just one day per week can make a considerable impact not only on your health, but the world as well. Don’t believe me? Check out Gardein‘s new Infographic that and find out just exactly how many resources are used to make one 1/4 pound burger; it’s more than you’d expect. By eliminating meat from your diet just one day a week, you can decrease the risk of heart disease, cancer, obesity, and diabetes. So get on the band wagon with Oprah Winfrey, Olivia Wilde, and more celebs who support Meatless Monday! Check out the rest of Gardein’s Infographic and go meatless today!

A Smorgasbord of Social Media: 4/4/2014


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Google+ Now Provides Views Until now, Google+ did not provide an option for displaying how many people viewed your content. There wasn’t a big announcement, but the Google help page does explain that, “[y]ou now can tell how many times your content has been seen by other people, including your photos, posts, and profile page.” What does this mean for marketers? While it provides proof that people view your posts on the platform, it still does not include the individual breakdown for each post. What frustrates most community managers is that this is a completely different metric compared to +1’s. Engagement is measured by +1’s, but views are relevant to who has seen your content. If Google utilized both of these metrics, managers could measure overall user engagement. Although this is a step in the right direction, there are so many metrics Google+ still lacks. You should have already seen this … Continue reading