A Smorgasbord of Social Media: 9/19/14


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Hey socialites! Welcome back to another weekly roundup of all things social media.  We have a few important updates to get to you, so let’s get right down to business.   Facebook Updates: Timely Stories Facebook is making two small tweaks to its News Feed in order to keep the feed fresh and up-to-date with timely posts. The first tweak will put a greater priority on posts that pertain to trending topics, and therefore, will place those topics higher in the News Feed. For example, if you’re watching your favorite football team dominate this weekend (let’s hope they do), you may see more posts higher on your News Feed about the game as it is trending. The second tweak has more to do with the timeliness of a post. Currently, Facebook looks at how many likes and comments a post receives to establish how high to put it in the … Continue reading

A Smattering of SEO News: 9/18/14


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Hello my friends, and welcome to another week of SEO news! This week we get into some fun technical stuff and read about new penalties from Google. Let’s take a look!     Google News: Webmaster Tools Sending Out Sitelink Search Box Notices – Recently, Webmaster Tools has been alerting webmasters to make their site “ready for the new sitelinks search box.” This includes having a site-specific search engine, adding some markups to your site’s homepage, and setting the right canonical URL for your homepage. The alert includes how-to links for all of these things, thankfully. I just looked and I have not yet received an alert, what about you? Latest Transparency Report Shows Large Increase In Governmental Requests – Google recently released their tenth transparency report, and the results are fascinating. In the first six months of this year, U.S. governmental requests for information have increased 19% versus last year. So far there have … Continue reading

Client Infographic: Chan Luu


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Tired of the heat yet? Are you dreaming about laying in bed and listening to the rain? Can you remember the smell of crisp autumn air? Here in California we are experiencing a never-ending summer, but all over the United States people are bundling up for fall. What better way to celebrate the turning of the season than getting yourself a new scarf! Chan Luu has created a scarf-centric Infographic in anticipation of cold weather that shows fun prints, styles, & more! Fall weather might be a ways off for us Angelinos, so it’s a good thing scarves never go out of style for LA hipsters. Be sure to check out the entire Infographic today!

Client Infographic: AA Accident Attorneys


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Summer is over and fall is here. With winter not too far behind, that holiday season is approaching. While it is common knowledge not to drink and drive, the US still has massive amounts of tragic accidents concentrated around the most popular winter holidays. AA Accident Attorneys has created a new Infographic that breaks down the stats of fatal accidents based on individual holidays. Check out the entire Infographic to learn more about how you can keep yourself safe on the roads during this winter’s holiday celebrations!

A Smorgasbord of Social Media: 9/12/14


Hey everybody, welcome back to another weekly roundup of all things social media.  We have a bunch of updates to drop for you, so let’s get right down to business.     Facebook Updates: Scheduled Deletion Of Posts If you ever wanted to have a special offer for a limited time, you’re in luck because it may have just gotten easier. Facebook is testing a small pilot of a feature for mobile that lets users schedule the deletion of a post after 1 hour to seven days. Look for this in your IOS mobile posts. Hopefully it will be rolling out to a larger group of users soon.   Power Editor Updates Sometime last week a few changes were made to the Power Editor interface. A Facebook rep gave a statement saying, “With this change, advertisers can now create News Feed ads at scale, preview them during creation, edit them … Continue reading

4 Reasons Why Online Marketing Is Awesome


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To an outsider, online marketing may not seem all that glamorous. Surely it’s just about combing through excel sheets and devising the next wannabe-viral ad, right? Not quite. It’s far more, and it is most assuredly awesome in ways you’ve probably never considered before. Here’s four reasons why. The Power Oh, the power. The tools for data collection and analysis available to modern marketers have an unprecedented ability to get granular and to hypersegment audiences. Need to target middle-aged moms in Iowa? You can do that. Plenty of platforms are starting to or already offer this kind of targeting clout, with the powerful Google AdWords network amongst them. With power this great should, ideally, come equally great responsibility in handling consumers. Contrary to popular belief, handing private data well and respectfully can be in a company’s best interests as much as a consumer’s. The company with both accurate, useful data and the good will of the … Continue reading