A Smorgasbord of Social Media: 8/29/14


Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed posting last week, but there are some really interesting changes and updates that happened this week, so let’s dive right in!   Facebook Punishes Click-Baiting This week, Facebook announced that it would be making changes to help reduce the amount of posts considered to be click-bait, and also where links in posts are seen. “Click-baiting” is when a publisher posts a link with text encouraging users to click to see more, without telling them too much information. These posts often get a lot of clicks, which helps them get shown to more people and more visibility in News Feeds. To determine which posts are click-bait, Facebook will use the amount of time spent on a page as well as the ratio of clicks-to-engagement that the article is getting. This means, if your article is … Continue reading

Website Speed – Why It Really, Really Matters!


We all know how frustrating it can be waiting for a website to load. In this fast-paced world, we want everything yesterday. What you might not know is, website speed can affect your SEO, the user experience, and most importantly, your business’s bottom line. SEO-wise, search engines review page speed as part of the algorithm that decides who appears in what position on the search results page. That means a slow site will hamper your rankings, where a speedy site will enhance them. On the user side, sluggish websites can have an even greater detrimental impact. Nearly half of all users will leave a site that fails to load within 3 seconds, and more will abandon a transaction if it’s taking too long. Studies have shown that a 2-second delay in a transaction being processed dramatically increases a user’s anxiety about completing the purchase and, as a result, abandonment rates … Continue reading

A Smattering of SEO News: 8/21/14


Welcome to this week’s Smattering my friends! We have some awesome SEO news to go over! Let’s take a look!     Google News: Google Made Nearly 900 Search Improvements Last Year – Google head of search, Amit Singhal, recently said on his Google+ (of course) page that Google made 890 “improvements” to their search engine last year. He highlighted ten that have changed significantly in the past decade. He mentioned autocomplete functionality and voice search capabilities specifically. This could be the largest amount of changes Google had made in a single year. Google Penguin Update Possibly Launched Last Friday – In a recent Google Hangout, Engineer John Mueller mentioned that an update to the Penguin algorithm is “not that far away” but is “not launching this [Friday] morning.” It certainly could have launched sometime that day though because tools used to track SERP volatility show quite a bit of … Continue reading

Client Infographic: Zenni Optical


Pupillary distance. Ever heard of it? If you’ve shopped for new glasses, chances are, you probably have. For all of the uninitiated though, pupillary distance measures the space between your pupils. Makes sense, right? It’s a major factor to finding the right pair of glasses for you. Check out Zenni Optical‘s new Infographic that shows you how you can measure your own pupillary distance at home! Be sure to view the entire Infographic to learn how to measure your own special optical center!

Client Infographic: Campbellsville University


Advances in technology are revolutionizing the college campus. There are many apps being developed to specifically target college students in this new technological learning age. The goal of these apps is increase student productivity and enhance learning. Campbellsville University has created a new Infographic just in time for the beginning of fall semester that outlines the impact new technology has had on the average student. Check out the entire Infographic to learn more about The App Aided College Student!

Smorgasbord of Social Media: 8/15/2014


Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.   Twitter Ads For Specific Objectives Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions. Once your campaign has been launched, you are only charged when your campaign goals are met. For example, if you set up a follower campaign, you are only charged when a user follows you. Or if your campaign is targeted to app installs, you’re only charged when a user does exactly that. Reporting has also been adjusted to show campaign objectives that easily monitor … Continue reading