The Data Cycle: Why Adaptive Online Marketing Is So Important


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When you think of marketing, what comes to mind? Executives in a meeting room, planning a campaign? The infamous and well-loved yearly Superbowl ad blasts? Whatever your mental picture, you probably don’t envision marketing as a speedy or nimble process. A campaign is devised, released to the public, measured for effectiveness, and then reassessed. Surely it’s a process that takes weeks or even months, right? Wrong. In today’s marketing world, adaptivity is king, and being able to affect immediate change can make or break a campaign. So what makes adaptive online marketing so important? Read on. Even to an outsider it will be obvious how important data is to marketing of all kinds, and online marketing is no exception. Endless statistics relating to clicks, conversions, demographics, spend, and far more all make up the core of what really drives marketing practice. Such data allows marketers to measure and segment their … Continue reading

A Smattering of SEO News: 9/25/14


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Hey folks, welcome to another smattering of SEO news; the last one for September! As both the month and the quarter wind down, the SEO news is still pumping along at full speed, and today we have some playful stories to help usher in the Fall season. With that said, let’s dive into a pile of SEO news leaves!   Google News: Users Can Now Opt Out Of Google+ When Making New Google Accounts – Signaling what looks to be a positive change in direction, Google is now allowing new users of its services to opt out of creating a Google+ account if they don’t plan on posting anything publicly, say to YouTube or Google+. This way, if they just want to use Gmail and Maps, they can without being forced onto a social network they didn’t want. Hopefully this makes Google+ a better place overall in the future by … Continue reading

A Smorgasbord of Social Media: 9/19/14


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Hey socialites! Welcome back to another weekly roundup of all things social media.  We have a few important updates to get to you, so let’s get right down to business.   Facebook Updates: Timely Stories Facebook is making two small tweaks to its News Feed in order to keep the feed fresh and up-to-date with timely posts. The first tweak will put a greater priority on posts that pertain to trending topics, and therefore, will place those topics higher in the News Feed. For example, if you’re watching your favorite football team dominate this weekend (let’s hope they do), you may see more posts higher on your News Feed about the game as it is trending. The second tweak has more to do with the timeliness of a post. Currently, Facebook looks at how many likes and comments a post receives to establish how high to put it in the … Continue reading

A Smattering of SEO News: 9/18/14


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Hello my friends, and welcome to another week of SEO news! This week we get into some fun technical stuff and read about new penalties from Google. Let’s take a look!     Google News: Webmaster Tools Sending Out Sitelink Search Box Notices – Recently, Webmaster Tools has been alerting webmasters to make their site “ready for the new sitelinks search box.” This includes having a site-specific search engine, adding some markups to your site’s homepage, and setting the right canonical URL for your homepage. The alert includes how-to links for all of these things, thankfully. I just looked and I have not yet received an alert, what about you? Latest Transparency Report Shows Large Increase In Governmental Requests – Google recently released their tenth transparency report, and the results are fascinating. In the first six months of this year, U.S. governmental requests for information have increased 19% versus last year. So far there have … Continue reading

Client Infographic: Chan Luu


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Tired of the heat yet? Are you dreaming about laying in bed and listening to the rain? Can you remember the smell of crisp autumn air? Here in California we are experiencing a never-ending summer, but all over the United States people are bundling up for fall. What better way to celebrate the turning of the season than getting yourself a new scarf! Chan Luu has created a scarf-centric Infographic in anticipation of cold weather that shows fun prints, styles, & more! Fall weather might be a ways off for us Angelinos, so it’s a good thing scarves never go out of style for LA hipsters. Be sure to check out the entire Infographic today!

Client Infographic: AA Accident Attorneys


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Summer is over and fall is here. With winter not too far behind, that holiday season is approaching. While it is common knowledge not to drink and drive, the US still has massive amounts of tragic accidents concentrated around the most popular winter holidays. AA Accident Attorneys has created a new Infographic that breaks down the stats of fatal accidents based on individual holidays. Check out the entire Infographic to learn more about how you can keep yourself safe on the roads during this winter’s holiday celebrations!