I know what you’re thinking, and I’ve probably heard it before. Many of my clients have muttered, ‘I already have Facebook, Instagram, and Twitter, I don’t need another platform to be monitoring.’ And maybe they have a point; if YouTube was ‘just another platform.’ Calling YouTube a social platform would be underestimating its value and completely misclassifying it entirely.YouTube is the second largest search engine in the world, accumulating more searches than Yahoo!, Bing, and AOL combined. Normally when I get to this point, I hear the, ‘but I’ve already implemented SEO and generate blog content for the website.’ That’s great! But, there are several reasons to create and maintain a YouTube channel:
Why should I have a YouTube Channel and start posting and creating video content?
92% of mobile video viewers share YouTube videos with others. – Invodo
When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
YouTube videos with proper meta data tags outrank traditional blog posts. - YouTube
Using video on landing pages can increase conversion rate by 80% – Unbounce
Google searches include and favor YouTube thumbnails that are eye catching when sifting through results. - Brafton
The average Internet user spends 88% more time on a website with video. – Mist Media
60% of unsubscribed viewers will watch a YouTube video to completion that is less than one minute. – Wistia
In competition with YouTube, Facebook has introduced video ads and favors video content. – Facebook
YouTube serves as a collective online space where all of your video content can live and thrive. - Me
You’re right, I need a YouTube channel! Now what?
Think content over AD. Brand videos with the most virality seamlessly integrate their brand, product or service into a sketch style production. Organic Valley’s video quickly generated over 2,000,000 views!
Implement a channel trailer. Produce a 30 second reel of who you are as a brand.
Create Channel Art (YouTube’s version of a Facebook cover photo).
Add website information and company mission statement into ‘About Me’ section.
Segment your videos by adding playlists. These should guide a user’s activity on your channel.
Be Consistent! YouTube promotes and suggests videos and channels based upon consistency and quality. The best way to grow your channel is to produce great content on a regular basis.
Utilize the tag feature to ensure your videos show up in results when individuals type in key phrases that relate to your video or brand.
Add annotations within your videos that drive traffic to the website, other videos, or additional social platforms.
Have A Call To Action Everywhere. The longer someone is on your channel, the more likely they are to become a customer.
Do Not Post Videos Over 2 Minutes. For optimal engagement, video length should be between 30 seconds and one minute and 15 seconds.