A woman with long, straight black hair smiles at the camera in a professional headshot against a dark, neutral background.

Vicki Lopez

Head of Data Strategy
As Head of Data Strategy, Vicki’s expertise lies in navigating the vast seas of digital data, while crafting innovative approaches to streamline and unify data flow within organizations. With a keen eye for detail, Vicki excels in standardizing and consolidating data, ensuring its accessibility and utility across all levels of measurement maturity. Vicki is more than just a data aficionado; she’s a passionate advocate for fostering connections within the analytics community. Whether it’s through her involvement in MeasureCamp North America or Los Angeles, Vicki is dedicated to bringing professionals together, sharing insights, and driving the industry forward.

MY FAVORITE QUOTE

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

– Maya Angelou