A Smattering of SEO News: 3/12/14


Welcome to another installment of SEO news! Join me as we discuss some of the interesting changes for Google and Yahoo, and what it could mean for you!   Google News: • Sites With Long Histories Of Spam Might Never Recover In SERPs - Search Engine Watch contributor and Internet marketer, Marie Haynes, has a problem: One of her client’s websites – a payday loan company – has been penalized by Google, and she’s been trying for a long time to get the penalties removed through traditional methods. When she Tweeted Matt Cutts on the matter, Cutts said that if a client has a lot of spam over many years, it can be quite difficult to undo that damage in the eyes of Google. Fellow engineer, John Mueller, confirmed that such sites might never be able to dig themselves out of the hole they’re in, and might even need to consider starting over with a new domain. Cutts … Continue reading

Client Infographic: Zenni Optical

DIY Guide To Adjusting Your Glasses Thumbnail

Few feelings are as aggravating as that niggling sense that your glasses just aren’t sitting quite right. No matter how much you fuss with them – or how many times you take them off and put them back on, as if they’ll magically right themselves – they just won’t rest comfortably. Even worse, your head looks lopsided when you glance in the mirror. Zenni Optical is here to save us from bent arms and uneven nose pads with their new Infographic on the best ways to adjust your glasses. Check out the Infographic in its entirety on their site to learn more tips and tricks to spare you from a bad glasses day.

A Smattering of SEO News: 3/5/14


Hello folks, and happy Wednesday! I hope you’re ready for another round of piping hot SEO news, because I’ve brought it right out of the oven. Enjoy!     Google News: Cutts: Focus On Clarity Of Content Rather Than Technicalities – In a recent webmaster video, Matt Cutts answered a question regarding whether someone’s content should be more technical or more approachable. Cutts said it’s always best to focus on clarity in your content, so as to make it as approachable and readable as possible for the widest possible audience. This will help keep users engaged in your site. You can also offer more technical resources to supplement this content if you choose, but make sure your main focus is clarity and readability above all else. Makes sense to me. Google Gives Details On How They Identify Paid Links – Google recently released a nearly eight minute video, again with … Continue reading

Client Infographic: Ever-Pretty


Have you ever wondered what makes the prom dress such an American classic? For decades it has reigned supreme in our pop culture consciousness, the subject of both glee and consternation for teenage girls all across the country. If you want to rule the school, you’ll show up on prom night in the sleekest and chicest number money could buy. But what defines “sleek” and “chic” has changed a lot throughout the decades, and Ever-Pretty is here to show us the storied history of the #2 most important dress a girl will ever wear with their new Infographic. Check out the full Infographic on their site to learn all about this cultural touchstone!

Client Infographic: ML Furs


The glamour and pizzazz of old Hollywood can be impossible to resist. The tinsel, the clothing, the million watt smiles in black and white – it’s a storied tradition of high style. What better symbolizes all that jazz than the elegant furs and old Hollywood class of yore? The luxuriousness of furs lives on today, adorning only the most fashionable of Hollywood’s women. ML Furs’ new Infographic gives a highlight reel of furs both classic and new, giving us a front row seat to the history of fur in cinema. Some of these iconic furs – and the women who wore them – even managed to snag an Oscar or two. Perfect reading for what’s sure to be a star-studded weekend. Check out the Infographic in its entirety to learn about the history of high style in cinema.

A Smattering of SEO News: 2/26/14


Hello folks, and happy Wednesday! I apologize for the lack of a Smattering post last week, as I was home sick as a dog. I’m recovering though, and have just enough energy to bring you the last TWO weeks of the biggest SEO news headlines. Enjoy!   Google News: EXIF Image Data: Not A Ranking Factor, But Could Be In The Future – In a recent webmaster video, Matt Cutts was asked if EXIF annotation data – the data on image files that denotes when a picture was taken, which what kind of camera, whether a flash was used, etc. – was currently used as a ranking factor. According to Cutts, EXIF data is not currently a ranking factor, but Google has the option to use it as such in the future. As more and more people are using information found in EXIF data to search for specific images, it is … Continue reading