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Best Blackout Sites For SOPA Strike
Marcy Zuendel | January 18th, 2012
A day without Wikipedia??? How will I ever fact check that my homemade recipe for moonshine is accurate, I’m trying to run a speakeasy here for goodness sake! Yes, today is finally the day you’ll actually have a reason to dust off those Encyclopedia Britannicas folks. If you are still in the dark about the blackout protest that is going on today, I will simply refer you to the SOPA Strike page. For the rest of you that are well aware of the censorship strike, Wikipedia is just one of 100’s of protesting SOPA and PIPA Internet censorship bills by blacking out their websites for the day. Instead of getting into all the nitty gritty details of the politics behind the SOPA and PIPA bills, which will be going before congress on the 24th, we thought it would be fun to show you a few of our favorite sites of blackout Wednesday supporters. Wikipedia Not only is it blackout Wednesday, today has also become a “snow day” for college students as they won’t be writing any research papers without their trusty online resource Wikipedia. Wikipedia site’s simply shows the clean phrase “Imagine a World Without Free Knowledge” which exemplifies precisely what could take place with Internet censorship bills in place. Google A simple, yet bold censorship statement can be found on Google today. Google has also made it simple for blackout day supporters to sign a petition against the SOPA and PIPA bills, and share this information with friends Continue reading…
New Brand Pages For Twitter
Marcy Zuendel | December 14th, 2011
If you haven’t logged into Twitter recently, then we highly suggest you do. On December 8th, Twitter unveiled a complete new look for Twitter.com, TweetDeck, and it’s mobile apps. Chairman of Twitter, Jack Dorsey, attributed the full design overhaul as a way to make Twitter “simpler not just for people already engaged but easier for new people to discover it and find value in it.” My initial thought is that it does just that. Right off the bat, you will notice the layout has changed, with tweets now appearing smaller and on the right side of the page. Three new navigation tabs along the top were also implemented – Home, @Connect and #Discover. The Home tab, is similar to the previous Home, now with an easier way to embed content. The @Connect tab is the new source for all of your connections and hosts all tweets in which you are mentioned in a single place. #Discover is the newest feature, which displays content based on your location, what you follow, and what’s currently happening in the world. As you use the #Discover page more, it learns more about you and what you like and will display results and suggestions on new things to follow reflecting your previous interests. Along with this major redesign, Twitter also introduced a new test group of brand pages. Rolling out these brand pages was a clear move by Twitter to compete with Facebook brand pages and the recently launched Google+ brand pages. These new brand Continue reading…
Client Profile – Zenni: Increasing Revenue Through Campaign Restructuring And Integrated Management
Marcy Zuendel | November 29th, 2011
Situation: Zenni, an online retailer of prescription eyeglasses, was looking for a single agency to manage their PPC and Media Buying campaigns in order to bring a higher level of optimization and cohesiveness across campaigns, which they weren’t able to achieve using multiple management sources. With the ultimate goal of increasing revenue month over month, Zenni came to Wpromote because of our proven success in managing Online Marketing campaigns using an integrated approach, and SCORETM Method. Challenges: While Zenni had great history within their existing PPC campaigns, comprehensive restructuring and cleanup of their account was needed in order to further optimize and extract additional revenue. Zenni, being in a highly saturated industry where competitors were getting more and more aggressive, would also need innovative ways to expand their Online Marketing efforts in order to maintain their status as a major player in their field. Strategy: To begin, a complete overhaul of their PPC campaign structure was executed. Campaigns perform differently based upon their settings. Therefore, in order to best optimize the account, campaigns were separated out by devices – mobile, tablets and computers – and then both brand and non-brand campaigns were created for each device. Networks were also separated into their own dedicated search and display campaigns so that data could be analyzed individually and campaigns enhanced accordingly. While Zenni had conversion tracking set up, inaccuracies were found within their data, so conversion tracking was corrected prior to launch. In order to fully evaluate their marketing efforts, revenue tracking Continue reading…
Tags: Case Study, Media Buying, PPC Management, Zenni Optical
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How To Make A Mobile Friendly Website
Marcy Zuendel | November 28th, 2011
Ever wonder how your website looks on a mobile phone? Well Google was asked this question many times and created a website – HowToGoMo.com – dedicated to showing users how their websites look and perform on mobile phones. On this site Google promotes it’s new initiative “GoMo” or “GoingMobile”, providing viewers a one-stop resource to learn about the importance of going mobile, information on mobile trends and best practices, case studies on optimizing sites for mobile, and tools to help make your site mobile friendly. The coolest feature of the site by far is the GoMoMeter, a tool that allows you to type in your website address and view what your site looks like on a smartphone. We did a sample test on our site, and here is how we faired: After submitting your site, the GoMoMeter provides a quick snapshot of how your site looks and performs on a smartphone. A comprehensive report is also available to download, giving you more in-depth information on what is working on your site and what areas need improvement in order to make it more mobile compatible. The report covers mobile issues such as page loading time, navigating without scrolling, thumb-friendly links, and more. It also provides actionable tips to help you with the areas that your site is lacking in, and lists vendors that can help you with building a mobile friendly site. Mobile has become the fastest growing field online and users are expecting to have their mobile experience as good Continue reading…
It’s Great To Be Good – Social Media Week Los Angeles
Marcy Zuendel | September 26th, 2011
Last week marked the second annual Social Media Week here in Los Angeles, where industry professionals and enthusiasts across the greater L.A. area gathered to celebrate Social Media and discuss current topics and trends. On Tuesday, Wpromote was proud to host the “It’s Great To Be Good” event, honoring the thriving Internet industry and the many talented innovators and companies driving the future of advertising and business online. The “Social Good” themed event was sponsored by socially conscious companies, that deeply embed the social good concept into their business models. With the rise of the emerging trend of entrepreneurship and social good, it was an event not to be missed. Hosted at The Vault, an iconic photography gallery in Culver City, guests packed the space to enjoy appetizers from Native Foods and drinks provided by sponsors, ONEHOPE Wine and VeeV Acai Spirit. The “Social Good” event featured a panel discussion covering the topic “Social Good: Taking Social Media to Social Action.” Moderated by Michael Mothner, Founder and CEO of Wpromote, the panel put representatives Carter Reum (Co-Founder of VeeV Acai Spirit), Mike Weber (Director of Online for ONEHOPE Wine) and Mia Herron (Director of Marketing & Communications for Sir Richards Condom Company) in the hot seat with many great, un-rehearsed questions. The panel also included a Fire Round, where panel members had to quickly respond to questions with one-word answers. A few crowd favorites were: What do you wish you had invented? Carter Reum – “Facebook” Wine or Hard Alcohol? Continue reading…
Case Study: Strategic SEO Improves Organic Rankings And Traffic
Marcy Zuendel | June 14th, 2011
TOMS.com, a leading manufacturer of men and women’s shoes and pioneer of the one-to-one movement, was looking for an agency to help optimize their newly designed website and to preserve their organic rankings upon launch. With the ultimate goal of ranking higher for not only brand terms but generic terms as well, TOMS needed an agency who could assist with the transition to the new site, handle high volume traffic issues, and also manage ongoing search engine optimization after launch to grow their stature in the search engines. Challenges: With a new website soon to be launched, we would need to work closely with their programming team to ensure the website was fully optimized prior to launch, to preserve all existing rankings and establish a solid SEO foundation to build from. TOMS also had a special opportunity to be featured in an AT&T commercial spot. This required the launch date of their site to be changed to 2 months earlier. In addition to working with a tighter launch schedule, we would need to prepare the site to handle the high volume of traffic and maximize the SEO benefit that would come from the commercial. Strategy: To begin, we met with their design and programming team and reviewed the new site for any potential roadblocks. After discussing their goals and performing a comprehensive keyword analysis, we advised them on precise URL structure and meta information for all pages, so that they could start ranking for the desired targeted brand and product Continue reading…
