Welcome to Wpromote University! We are here to help you learn all the tricks of the trade gathered over our many years of hands-on experience in the search engine and online marketing field. Wpro U includes lessons for both beginner and advanced students, and covers all of the facets of online marketing that Wpromote has come to be known for by so many clients.
Wpromote University is broken up into three main sections, the first – and largest – being the guides section. It’s here that the bulk of knowledge is based, and you’ll find lessons on SEO (on- and off-site), content marketing, the basics of paid search marketing, social media, email marketing, and much more. Through these lessons you’ll not only gain a better understanding of what the varied departments do here at Wpromote, but will be in a better position to support other Internet marketers as well through our shared knowledge.View All Guides
Optimizing PPC campaigns to run at peak performance can be a challenge. Check out these 5 best practices that can help you improve your PPC efforts.
Not sure what Not Provided is all about? Read our handy guide to learn all about it!
The second portion is resources, which contains webinars, experiments we’ve run to gain better understanding of how search engines work, a comprehensive SEM glossary, and FAQs. These materials are here to help support the knowledge you’ve already gained, and assist you in developing new insight into what the search engines are, how to market for them, and much more.View All Resources
The final section features our blog, which includes a wide variety of articles written by experts in their field. Whether the topics are usability, paid search budgets, email marketing, or general marketing interest pieces, you’ll find enlightening and entertaining articles here.View Blog
Canonicalization is an incredibly important part of SEO. Issues with canonicalization can detract from your site in three key ways if you’re not careful. Learn what those are now!
Robots.txt files allow you to instruct search engine robots what parts of your site they can and can’t access.
Thank you for stopping by Wpromote University, and we hope you’ll avail yourself of the knowledge and insight gathered here. It’s our hope that, in the end, you’ll leave not only more knowledgeable as to the ins and outs of search engine marketing, but better prepared for the curveballs it regularly throws at you. Happy reading!