Confidence Through Chaos: Turning Economic Volatility into Business Opportunity

From rising tariffs and inflation to shifting consumer behavior and spend, 2025’s turbulence is forcing brands to rethink—and that’s impacting everything from media strategy to marketing budgets to the big-picture decisions that will define future growth potential.

But here’s the truth: uncertainty isn’t just about reacting in real time, it’s about proactively planning for new opportunities.

In this panel discussion, Andrea Bendzick, CEO at Wpromote and Dipanjan Chatterjee, VP, Principal Analyst at Forrester, break down how resilient brands are navigating today’s economic climate with clarity, agility, and impact. You’ll walk away with real insights, strategic takeaways, and a deeper understanding of how to stay ahead when the ground keeps shifting.

You’ll learn from top industry voices and Wpromote leaders about:

• How businesses are rethinking priorities so they’re fully prepared to adapt fast as economic conditions change
• What top leaders are doing right now to balance short-term pressures with long-term growth, even in tough conditions
• The ways brands are adjusting budgets, streamlining operations, and transforming customer engagement to stay competitive amid inflation and market volatility

The market is shifting. Are you the leader who will rise to the challenge?