Is your brand ready for whatever comes next in social media?

President Biden has signed a law requiring ByteDance to sell its stake in TikTok within a year or face a ban in the U.S., but that doesn’t mean you should get off the platform prematurely. Instead, you need to take a hard look at your social strategy and the role TikTok is playing in the media mix.

While a ban is ultimately unlikely, it’s a great reminder that social media is defined by change: evolving audience preferences, privacy shifts, and external forces like the economy mean standing still is not an option.

So is your social strategy built to withstand major shifts?

Our new guide will help you make sure your brand and business are ready for anything, from a ban to changing consumer behavior. We’re breaking down how to:

• Understand your audience on TikTok and beyond
• Identify and assess the role TikTok plays in your media mix
• Future-proof your social strategy