SUMMARY
Wpromote partnered with Travelpro to transform their SEO strategy, maximizing Google’s AI-forward SERP to increase their visibility in high-impact features like Google AI Overviews and Featured Snippets and outpace competitors by delivering more qualified leads and stronger performance across key organic metrics, despite the broader shift toward zero-click experiences.
ABOUT THE BRAND
Travelpro was founded more than thirty years ago when a professional pilot created upright rolling luggage for himself and his fellow crew members. Today, Travelpro is trusted by crews from over 90 airlines worldwide, specializing in innovative and durable high-performance luggage designed for frequent travelers.
The Challenge
Travelpro came to Wpromote looking to boost revenue and conversions through organic search. In the competitive travel industry, the team knew it was crucial to get in front of their target audience by staying at the top of the SERP, even as the search landscape kept shifting.
As search continued to change with the introduction of new AI features, Travelpro needed to update its organic strategy to prioritize featured snippets on SERPs. Wpromote and Travelpro pushed to maintain high visibility and authority for informational travel-related queries, focusing on zero-click rankings as adoption of Google AI Overviews grew significantly throughout Q1.
THE APPROACH
Wpromote’s experts worked with Travelpro to build a search strategy that balanced content and technical SEO to drive higher visibility on the SERP. We created a two-pronged plan:
With this integrated approach, we adapted Travelpro’s digital presence to keep up with modern search behavior and Google’s AI-driven interface. This not only increased Travelpro’s appearance SERP features significantly, but brought the brand head and shoulders above the competition.
tHE RESULTS
Wpromote and Travelpro worked together to transform their organic SEO strategy for the AI-powered SERP, resulting in a significant increase in visibility and revenue.
