During the Facebook Q2 2019 Earnings Call on July 24, 2019, Facebook Chief Operating Officer Sheryl Sandberg used Wpromote client Frontier Airlines as an example of an advertiser who is reaching new customers by testing emerging ad products.
“[…] we first rolled out our 6 Dynamic Ads format four years ago and since then, we have adapted the format to the needs of different verticals and surfaces. Frontier Airlines used Dynamic Ads to connect with travelers who recently looked at flights online but didn’t book. This contributed to a nearly 3.5x increase in ad-related bookings and a 2.5x increase in ad-related revenue.”
Facebook Flight Ads (Dynamic Ads for the travel vertical) took Frontier’s new customer acquisition strategy to new heights. Not only did Frontier see a 3.5X increase in bookings compared to previous acquisition initiatives, but Flight Ads also yielded a 92% decrease in cost per booking.
“Our ad campaign using Facebook Flight Ads for prospecting has been a key contributor to our significant growth year-over-year. As we have scaled the campaign, we have consistently set account records—with April currently sitting as our best month in the account.”
Wpromote is proud of our partnership with Frontier Airlines and Facebook and we look forward to supporting Frontier Airlines in their continued growth.
“With Frontier’s group of trailblazers and Facebook’s best practices, we’ve achieved incredible success with Flight Ads for prospecting. Testing and adopting new products has allowed us to continue to grow and ascend to greater heights.”
Read the full Frontier Airlines Facebook Case Study to learn how our Challenger Mindset led to Facebook advertising success.
We’re grateful for the team of Challengers who helped make this happen:
- Christina Sokol, Media Manager, Frontier Airlines
- Daniel Grazziani, Associate Director, Wpromote
- Michelle McKelvey, Partner Manager, Facebook
- Aashish Takkala, Client Solutions Manager, Travel, Facebook
- Evan Chafetz, Client Partner, Travel, Facebook
- Michael Shafrir, Industry Manager, Travel, Facebook