1 min

Facebook Case Study: Lowering Cost with Video Ads

Christina Weir Director | Social Marketing

Clothing retailer Michael Stars is a true Challenger Brand. Through taking a creative approach with their social media, they found Facebook mobile video ads to be a great investment, even reducing the company’s cost per purchase by 13% compared to photo ads. The recent Facebook Case Study provides all the details.

The integration of video content into our campaigns helped expand our creative mix and drove increased performance for new customer acquisition.

– Rachael Gorai-Ng, Paid Social Account Manager, Wpromote

With Facebook’s video ads, we were able to test more active content, leading to efficiencies in our spend.

– Sudie Smith, Director of Ecommerce and Digital Marketing, Michael Stars

Read the full Michael Stars Facebook Case Study to learn how our shared Challenger Mindset led to success.

We’re grateful for the team of Challengers who helped make this happen:

  • Rachael Gorai-Ng, Senior Paid Social Manager, Wpromote
  • Sudie Smith, Director of Ecommerce and Digital Marketing, Michael Stars
  • Michelle McKelvey, Partner Manager, Facebook
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