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Facebook Case Study: Growing Ecommerce Business With Dynamic Ads For Broad Audiences

Christina Weir Director | Social Marketing

Our Challengers are always impressing us with their success. Clothing brand Johnny Was has a recent Facebook Case Study sharing their exciting results.

Johnny Was came to Wpromote to rethink their digital marketing strategy and acquire new customers. The team saw Facebook dynamic ads for broad audiences as core to their strategy. The ongoing Johnny Was Facebook campaign, which started in January 2018, has supported the company’s growth, including opening new stores and planning for more in the coming year. Specific results include:

  • 3.6X increase in net new customers from dynamic ads for broad audiences
  • 4X increase in revenue from dynamic ads for broad audiences

“Since the expansion of our acquisition efforts through Facebook and Instagram, primarily through dynamic ads for broad audiences, we have seen substantial increases in new customer growth. The incremental impacts of Facebook’s advanced targeting capabilities have allowed us to hone in on our core consumer, which has promoted scalability for our business.”

robert trauber | ceo, johnny was

“With Johnny Was’ appetite for growth and Facebook’s best practices, we’ve seen incredible success with dynamic ads for broad audiences. Continuous testing and the adoption of Facebook’s products has proven to be a sustainable and profitable growth strategy for their business.”

daniel grazzani | associate director, Wpromote

Check out the full Facebook Case Study to learn more about dynamic ads for broad audiences. We’re grateful for the team of Challengers who helped make this happen:

  • Robert Trauber, CEO, Johnny Was
  • Daniel Grazziani, Associate Director, Wpromote
  • Michelle McKelvey, Partner Manager, Facebook
case study clients facebook partnerships retail & ecommerce social media marketing


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