When Sam isn’t diving through bins of vintage clothing at the local thrift store or trying way too hard on the pickleball court, he is the Director of Performance Creative for Wpromote. He has a varied background in the creative industry, including work for Fortune 500 brands, advertising agencies, and startups. His experience includes leveraging AI for conversion, managing creative teams, overseeing ad development, and strategizing multi-million dollar campaigns across all paid channels. Through market research and testing, Sam has implemented test-and-learn approaches for over 50 ecommerce brands. As a director, he's passionate about leading by example and using data to drive strategies.