Brand new year, same old SEO?


Article originally from Michael Block’s Blog. Cross-Posted with permission. Happy New Year, everyone! Based on excerpts from my Facebook feed, the consensus seems to be that 2013 is going to be a good one and, personally, I’m inclined to agree! The end of the year/new year transition period generally brings two things when it comes to articles in the media: 1) recaps of the previous year and 2) bold predictions for the new year. My good friend, Erik, shot me an article from the latter camp that suggested that the “New SEO” would favor content over tactics and that that would be good for publishers. It’s a well-written article from August of 2012 that’s making the rounds again now. I wrote a response to Erik but I realized that it might be useful to post it as a blog (which is why you’re reading this now, even if you aren’t … Continue reading

Client Profile – Tumi: Expanding Premium Travel Brand’s Facebook Presence


Campaign Goals Tumi began its partnership with Wpromote with a very clear goal in mind; to double the number of Facebook “Likes” within 6 months. Without increasing their spend, Tumi wanted to increase efficiency and they were relying on our expertise to do so, lowering Cost Per Click (CPC) and Cost Per Like (CPL). In addition, they wanted to build brand awareness through YouTube by increasing the number of subscribers to their Case Studies page within Tumi’s custom channel. Strategies Wpromote built out Facebook and Display advertising campaigns to drive Facebook “Likes” and YouTube case study subscribers. Used targeted Facebook Ads to promote Tumi’s “Bag of the Week” giveaway Used heavy segmentation of key demographic, interests and “Likes” of similar brands Highlighted messages that friends made about Tumi through Sponsored Stories Created Sponsored Stories that targeted new potential fans, showcasing posts made about Tumi by friends Developed Keyword Contextual Targeted … Continue reading

Instagram: Not So Picture Perfect


Looks like Instagram will be working hard to end 2012 on a good note! On Monday, December 17th, the free photo-sharing service did not only add a new filter to the application, but they also released a new Terms of Service, which said would take effect on January 16, 2013. The updated user agreement suggested that the company now had the right to sell users’ photographs without consent or royalties as a means for advertisements. Yes – that meant that your perfectly captured photo of a sunset with an X-Pro II filter could be used by your favorite travel company and turned into an ad. This clearly did not settle well with the user base, quickly sparking backlash on an issue that Facebook continues to battle with. The noted online blog Gawker labeled the new policy “Instagram’s suicide note“. Instagram was first launched as an iPhone app on October 6, 2010. … Continue reading

Email Marketing: Subject Line Best Practices


It’s been estimated that the average email user receives 147 emails every day. If your business markets through email, you’re facing some stiff competition in your customer’s inbox. Industry statistics show that less than 25% of customers are likely to open marketing emails, and even fewer go on to click the links in the email. So how can you make your marketing emails stand out among the rest? The first thing your customer is going to see when your email is delivered is the subject line. Often times, it is what compels them to open the email, or hit the delete button. Here are some email marketing best practices to help you craft a well written and compelling subject line for email marketing campaigns. Beware Of Spam  When writing subject lines, one of the most important things to do is to stay away from any words or phrases that may raise … Continue reading

How To Manually Install A WordPress Blog On Your Own Domain


A while back, our blog had an article on setting up a WordPress blog, which included great information on choosing a domain, finding a host and setting up themes. While the article provided some information on actually installing WordPress, I wanted to elaborate on it. Many website hosts include ways to install WordPress with just a few clicks, but what do you do if you don’t have that option? If you’re wondering why you can’t just host a blog on WordPress.org and make it easier on yourself, the answer is that a blog that isn’t on your domain is much less valuable than a self-hosted blog on your own domain. Having the blog on your site not only brings more authority and value to your domain, but it also gives you much more control over your blog. It’s definitely worth the time and investment. With that being said, let’s move … Continue reading

Client Infographic: Moissanite


When someone is in the market for a white gemstone, they often think of only two types of stones: if they have the money to spare they go with the diamond, and if they are on an extremely tight budget they go with the cubic zirconia. However, there are many other white gemstones that could be a better fit for your desired specifications and your budget. For instance, did you know that Moissanite has a higher brilliance than diamonds, yet because it is laboratory made it is only a fraction of the price? If you are looking for a cheaper natural gemstone, perhaps white sapphire or white topaz would be a better fit. It is always an option to save money on the ring to put it toward a more lavish wedding and honeymoon! In their latest Infographic, Moissanite weighs out the pros and cons of each major white gemstone. … Continue reading