A Smattering of SEO News: 5/28/13


Hello everyone, and welcome to this week’s edition of A Smattering of SEO News. A lot of important stuff happened last week, so it’s good that we had a three-day weekend to recover from it all. The big news is that Penguin 2.0 hit Google, and while we’re still studying its effects, we hope that none of your sites were adversely affected by this significant algorithm shift. With that said, let’s dive into the news! Google News: Penguin 2.0 Goes Live – Matt Cutts personally announced the release of Penguin 2.0, the fourth update in the Penguin series of algorithm updates, which went live on May 22nd. Apparently 2.3% of English queries in the US are affected, and we already have reactions from large sites such as Search Engine Journal and Search Engine Land as to what the changes are and how to react to them. This version apparently will … Continue reading

Client Infographic: American Trainco

American Trainco

The world of engineering is a constantly evolving field. All types of gadgets from science fiction are quickly becoming a reality. Watches, telephones, computers and cameras have morphed into a single instrument; the cell phone. There is a lot of work that goes into creating new technology, and some new creations seem too fantastical to be real. American Trainco’s new Infographic, ‘Spectacular Feats of Modern Engineering’ takes a look at some structures that blur the line between science fiction and reality.     Check out the Infographic in its entirety to see what it took to successfully create these amazing structures.

Google Will Make This A Summer You Will Never Forget


When we think of summer, we envision children playing in pools, beach BBQs and much-needed family vacations. But, for webmasters, the summer may become anything but bright, sun-filled and cheery. Matt Cutts, head of Google’s webspam team, released a video that details what Google is planning for the next few months. And although some of these changes may boost webmasters’ sites, anytime Google makes BIG changes, someone inadvertently loses their shirt. Should you be worried? According to Cutts, what he often states in many media outlets… if you create high quality content and a valuable user experience for visitors, you shouldn’t really be focused on Google’s changes and how they can impact your site. But, I am sure the thousands of webmasters who lost their rankings and their income after Panda and Penguin would beg to differ. The primary question asked of Cutts was, “What should we expect in the … Continue reading

A Smattering of SEO News: 5/20/13


Hello, and welcome to the Smattering of SEO News for the week ending May 17th! There was even more than the usual amount of Google news in the last week, due to both the I/O conference and other newsworthy happenings, as well as some good news for Bing. Let’s get to it. Google News Matt Cutts Details Upcoming Google Algorithm Changes – In a  recent video, Matt Cutts detailed ten changes we would be seeing from Google in the coming months that would seriously affect SEO efforts. These include the next major version of Penguin (being labeled Penguin 2.0), a stronger stance against advertorials, stronger targeting of link spammers and a softening of Panda. We will definitely have to keep an eye out on these changes in the coming months. Polls Claim Only Small Number of Sites Recovered from Penguin – In an informal poll taken on Search Engine Roundtable, respondents were … Continue reading

Photoshop Portrait Retouching – 5 Tips For Beginners


Lately, as Wpromote’s lead graphic designer, I’ve gotten a lot of requests from coworkers to teach them how to remove a pimple, wrinkle or under eye circle in Photoshop. While generally I don’t like to change someone’s unique and distinguishing features, there are a few easy methods that will make your photo (and your face) shine just a little bit brighter. I’m starting with this photo of a woman: I don’t know her name or who she is but she looks like an Emily to me.  She’s got a few issues here: piercing scars, a little acne, some under eye circles and some fine wrinkles.  First things first, duplicate the background layer and work off of the copy. Now lets get to it! 1. Spot Healing Brush This tool is awesome for beginners; its easy to use and the results are great. Find the tool that looks like a Band-Aid, … Continue reading

3 SEO Takeaways from SMX West 2013

smx west 2013

This last week saw the 2013 Search Marketing Expo come and go. With speakers like Matt Cutts and Duane Forester, you can be sure there were a multitude of interesting forums that covered pertinent industry updates. While there is a wealth of information to be gleaned from a conference as prominent as SMX West, here are three major game changers that can contribute to the overall success of a website. 1.  MARKUP MATTERS  In 2011, I urged that you must not ignore Schema.org and that early adopters would see the biggest return.  Well it’s been nearly two years since Schema.org’s big debut at SMX Advanced 2011 and guess what…it’s is only becoming more evolved, more powerful, and a more important tactic to having content stand out effectively in search results.  Here are some really cool types of schema markups that are being used by savvy SEO-minded webmasters: Recipes with Reviews: … Continue reading