Online reviews are quickly becoming one of the most visible barometers of a business’ success from an outside perspective and a major factor in drawing in new customers. In fact, recent surveys conclude that more than 70% of people trust online reviews as much as personal recommendations and more than half of people say a good review will make them more likely to patronize a particular business. That’s great news for businesses that already have stellar reviews on sites like Yelp or Google Reviews, but what about companies that have gotten unflattering or even scathing reviews? If you’re a business owner who has noticed a bad review online, recognize that you aren’t alone. Every business has had to deal with a negative review at one time or another. And the good news is most Internet savvy customers have come to expect a few negative reviews from time to time. Another … Continue reading
If you’re a true Whovian you already have your Saturday night planned out: feed your cats while listening to the most recent Nerdist podcast, clean your figurines mounted throughout your home and then sit and wait to watch the Doctor Who season 7 series premier: Asylum of the Daleks. If you are not a Whovian, then you can Dalek my balls! Back to you true Whos…if you are incredibly anxious for the season premier and cannot wait for Saturday, I recommend checking out the new mini web series Pond Life. Pond Life does 2 things: (1) show the Pond’s (Amy and Rory) life when their not with the Doctor, and (2) the web series shows quick clips of Doctor Who Season 7. The episodes are pretty short, but they do enough to hold Whovians over until this Saturday (September, 1st), when Doctor Who season 7 premiers! Three episodes of Pond … Continue reading
In a world that becomes less and less patient everyday, eliminating down time is a natural progression in business models; a text book case of supply and demand. Hungry? Why wait. Need car insurance? Well 15 minutes could save you 15% or more. Don’t have 15 minutes? Go online. To go online, use Google’s new Chromebook or Chromebox, Google’s new laptop and home computer. You may be asking yourself, “Why would I want a Google computer?” And the advertisements will tell you (as one of the main selling points) that your Google laptop and/or home desktop can boot up in a matter of seconds, eliminating as much down time as possible. Once it’s booted up, it’s only a matter of seconds to get on the web. So if you want to get online to see the hours of that restaurant that you’re trying to hurry to, you can check that … Continue reading
Let’s face it people. Most of us spend our free time at work checking-in on our fantasy sports teams. “Us” of course excludes hardcore nerds, many women and guys who were in a league once but never adjusted their team (and probably auto-drafted), thus not being allowed in any future leagues. But again, the rest of “us”…fantasy league addicts. The problem with being a fantasy sports addict as opposed to a heroin addict is that when you lose at fantasy sports you have to live with the pain. When you lose with heroin you feel nothing. So naturally, fantasy sport addicts will try to do everything they possibly can to get updated information on player’s injuries, city’s weather reports, the state of the playing field, the team’s weekly motivation, if the players go to the bathroom just before they play (in horse racing this is sometimes an indicator of how … Continue reading
Babes and booms. Big booms. Former Miss USA, Tara Conner, and explosive expert, Rene Diamante, host the high-octane web series, Kaboom. The Yahoo Screen original series asks Rene to blow up all types of common objects such as ATM machines, vending machines and golf bags. Rene delivers big time by producing many “Oh S***!” moments. Each video is shot with slow-motion cameras from multiple angles and runs about 3 minutes long. The slow-motion is perfect for capturing the eye-candy: Tara Conner. Oh, and the items going Kaboom are pretty cool in slow-mo, as well. Check out the most recent video of Tara and Rene destroying a vending machine.
What’s that saying about the key to having a successful business is your location? Oh yeah, “location, location, location.” Location is definitely important. But after you’ve picked your perfect location, the next important thing is advertising your location. The days of looking up a business in the Yellow Pages has gone the way of overhead projectors and parachute pants. Unless your customers are 50+ years of age, most people who look up a business go directly to a search engine. In fact, according to Google statistics, 97% of consumers search for local businesses online. That’s why as a small business owner, you need to make sure your business is listed on Google Maps, which pulls it’s information from Google Places. Listing your business on Google means that when a customer searches for your business by name, your business listing will come up at the top of the results page with … Continue reading