Wpromote’s Advantages
- Proprietary Technology
- Extensive Keyword Research & Analysis
- Integrated SEO Approach (Synergy w/ Social and PPC Campaigns)
- US Based
- Active Account Management
Keyword Analysis
Keyword analysis/research is a prerequisite to any successful SEO campaign. It is the process of determining which queries people use when they search. For any given product or service, some keywords are more relevant than others. How competitive a particular keyword is should also be taken into account because it will determine the amount of resources necessary to rank for that specific term. Keyword popularity, relevance and competition are evaluated during the process of keyword research.
301 Redirects
When an old/outdated page on a site is no longer being used, you'll normally want to send visitors to a new version of the page. The "search engine friendly" way to do this is to employ a 301 redirect, which will automatically route the visitor to the new version of the page. This is considered "search engine friendly" because the 301 moved to a new location. A 301 status indicates that the database should be updated to include the new page location instead of the old one, and any "link love" or page authority that the old page had will be credited to the new page.
URL Structure
A site's URL (Uniform Resource Locator) is what you see in your browser's address bar, normally beginning with either http or https. URL structure refers to the way that addresses are constructed across the site. Some sites utilize simple, logical URLs that, when read by a human, indicate what the page is about. Other sites utilize complex URLs with multiple parameters that mean nothing to a human. Simple URLs that include keywords (and don't utilize unnecessary parameters) will result in better search engine rankings.
Sitemaps
A sitemap is a file that tells the search engines about all of the pages on a website. Webmasters create sitemaps to assist the search engines in discovering (andindexing) the content that they want people to be able to find. Generally the search engines find internal pages by "crawling" through the navigation and via external links, but sitemaps exist to supplement those page discovery methods. There are two types of sitemaps; XML sitemaps and HTML sitemaps. XML sitemaps are built to assist search engine spiders in crawling and indexing the pages of a site. Since the XML format is written for search engine bots, it's also important to have an HTML sitemap. An HTML sitemap is an actual page on your site that links to all of the important pages. It outlines the structure of the site and is intended to assist your visitors in finding the content that they're looking for.
Webmaster Tools
Google Webmaster Tools (GWT) is a free service that provides webmasters with useful data and services that can be used to make their website(s) work more harmoniously with Google. GWT can be used to submit sitemap files, view search queries where your site is listed as a result, see which sites link to yours, view (and set) crawl rate, and much more.
Google Analytics
Google Analytics (GA) is a free service that gathers information about the visitors of any site that the GA code is installed on. Once a webmaster installs Analytics on their site, they can view a variety of useful data such as how visitors found the site, what pages on the site they visited while there, how long they stayed for, where they are located, what operating system/browser/screen resolution they're using, and more. Analytics users can also track sales and conversions by creating "goals".
Onsite Optimization
Onsite optimization (or internal optimization) refers to the process of adjusting elements on a website in such a way that it's viewed favorably by the search engines. These elements include (but are not limited to) the URL, title tag, header tags, body text, internal anchor text, image filenames, and alt tags. When these elements of a page are used correctly, a site stands a much greater chance of performing well in the search engines.
Offsite Optimization
Offsite optimization (or external optimization) refers to tasks that take place on sites other than your own in order to increase your rankings. These tasks include processes such as link building, managing social media profiles, competitor analysis and monitoring, and creating and maintaining profiles for local search.
Additional SEO Resources
Wpromote’s approach to SEO
SEOAudit Tool
SEO FAQ
SEO Case Studies
Anchor Text Test - Making The Most Of A Link Opportunity
Optimizing For Mobile & Local Search
Mike Mothner Talks SEO On MSNBC
5 Secrets To Selecting Highly Effective Keywords
