Eliza has been in the digital growth and consumer strategy space for the last 10 years, with a passion for data-driven storytelling. After spending five years in political polling and market research, she recovered by moving into digital marketing. She has worked on B2B lead generation, ecommerce, and subscription models in a variety of industries including the healthcare, automotive, and entertainment spaces. When not working, she enjoys spending time with her husband, 6-month-old son, and rambunctious dog. You can find her taking long walks on the beach or at the library, consistently reaching her check-out limit.