3 SEO Takeaways from SMX West 2013

Brian Flores | May 15, 2013

This last week saw the 2013 Search Marketing Expo come and go. With speakers like Matt Cutts and Duane Forester, you can be sure there were a multitude of interesting forums that covered pertinent industry updates. While there is a wealth of information to be gleaned from a conference as prominent as SMX West, here are three major game changers that can contribute to the overall success of a website. 1. MARKUP MATTERS In 2011, I urged that you must not ignore Schema.org and that early adopters would see the biggest return. Well it’s been nearly two years since Schema.org’s big debut at SMX Advanced 2011 and guess what…it’s is only becoming more evolved, more powerful, and a more important tactic to having content stand out effectively in search results. Here are some really cool types of schema markups that are being used by savvy SEO-minded webmasters: Recipes with Reviews: … Continue reading →

A Smattering of SEO News: 4/29/13

Brian Rubin | April 29, 2013

Hello, and welcome to the Smattering of SEO News for the week of April 22nd! Not as much news this week as last, but all of it’s interesting! Let’s dive in! Google News: Google Removed Related Searches Due to Low Usage – Many news sites reported that Google has apparently removed its “Related Searches” functionality from its search-type drop down on the results pages. When reached for comment on the removal, Google said the feature just wasn’t seeing enough usage to keep it on the toolbar. Google Fined €145,000 in German Street View Case – A German data protection authority has slapped Google with a fine of €145,000 for collecting data over WiFi networks, and Google has accepted the fine. Google said it never used the data it collected and didn’t want it in the first place. Google Penalizes Mozilla.org Over User-Generated Spam – Google penalized Mozilla.org, citing one blog … Continue reading →

A Smattering of SEO News: 4/19/13

Brian Rubin | April 19, 2013

Hello, and welcome to the new weekly feature here on Wpromote that we’re calling a Smattering of SEO News. Each week we’ll present a rundown of the most important SEO news pieces from the previous week, and we’re starting with a doozy. This week you’ll find quite a bit of news from Google, as well as news from Yandex, Facebook and Twitter. I hope you enjoy it and find it useful. Have a great weekend! Google News: Google Reaches Deal with EU, Will Label Own Results – Google has reached a deal with EU regulators who accused it of anticompetitive practices in regards to ranking Google’s own services higher than its competitors. According to the deal, Google will clearly label all search results that are theirs, making them easier to spot and distinguish from competitors. Google Faces Two New Anticompetitive Lawsuits – British mapping service Streetmap has filed a lawsuit … Continue reading →

SMX Advanced 2012: Day 1, Part 2

Brian Rubin | June 21, 2012

Surviving Personalization with Bing and Google The second panel at SMX Advanced 2012 was very entertaining. It was also moderated by Search Engine Land’s Danny Sullivan, and included three speakers; Marty Weintraub of aimClear (who thankfully provided the coffee for the event), Aaron Freeman from Spark and Rhea Drysdale from Outspoken Media. This lively discussion covered the following topics: Personalized Search Requires That We Be Personal – This means that, like the user experience section in the previous session, we tailor our outreach to be as personal as we can. This should be done through social media and tailoring content to our visitors as best we can. You want to be personal so you can entice subscribers to your page, as well as influencers and entities, which are a big component of personalized search. Influencers Are Key – Influencers are becoming a huge driving force in regards to how content … Continue reading →

Optimizing For Mobile & Local Search: 5 Things Businesses Need To Know About Local SEO

Christian Vuong | June 28, 2011

The annual SMX Advanced Conference covers a vast array of information in the search industry. This year, like others, covered everything from SEO, to Social Media, to Paid Search and more. And while it did feel like every conversation touched on Google’s Panda update and its effects on the industry, there was an important underlying theme, which was that local search has grown and is becoming even more important to businesses. According to Google, local searches now account for 20% of searches on Google. Mix this in with comScore’s May 2011 report and now we’re looking at 2.24 billion queries a month on Google with local intent. Yes, that’s billion with a B. These changes aren’t just coming from search engines, but also from the mobile side. In mobile, 95% of smartphone users have looked up local information and 88% of these users generally take action within a day. Combine … Continue reading →

PubCon South 2011: Local Search and Hyperlocal

John Vantine | April 13, 2011

Why has there been so much interest in local search lately? Well, for starters, 70% of users look for local information online first, and 20% of all searches are location related. Google has outbound call centers for local listing verification, so you can tell that they care. Local Search Algorithm Continues To Evolve As local seach continues to grow, Google’s local algorithm is changing rapidly. According to Brian Combs, the local algorithm now includes major pieces of the traditional (non local) algorithm because Matt Cutt’s webspam team was doing a better job at fighting spam than the local search team was. Google’s Support For Local Leaves Something To Be Desired Brian Combs said that the “report” feature in Google Places has been broken since February 21st. Reviews come and go – they disappear from the place pages completely sometimes. The “respond to review” functionality is temperamental at best. Some businesses … Continue reading →

The Wpromote Blog

Tag Archives: Bing