Video has always been a powerful tool for marketers, but until recently that power was generally limited to upper-funnel efforts: driving mass reach, brand awareness,
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YouTube can seem like a daunting new tool to master, but the savvy marketer can use YouTube to prospect and retarget audiences, nurturing brand growth
If you want to get seen on YouTube, you need more than just great content; you need to be properly utilizing the keywords that will
Performance marketers are facing a lot of challenges from changes to data privacy, and the need to find new ways to sustain growth is front
As the first generation to grow up with social media since childhood, Gen Z is rewriting the rules of engagement and connectivity on social media,
Video has played an increasingly important role in the life of digital marketers over the past few years. As digital marketers have become more familiar
Social media has come a long way since the days of a/s/l, AIM, and MySpace. The world is more connected than ever and consumers are
“Do you guys know how to post videos to Facebook?” Yes, we do. We also know how to post them to YouTube, one of most
Digital video is only growing more popular as an ever-increasing number of users cut the cord and move away from traditional pay TV. Here are
Learn why YouTube is the performance marketer’s secret to successfully moving up the funnel.
Wondering what programmatic video is and why you need it? Wonder no longer. This blog post has everything you need to know about the rise
If we’ve learned anything in the performance marketing world anything, it’s that advertising platforms like Facebook and Google Ads have much more (and much better)