Before we do anything, we work with you to understand what you are trying to achieve and how you would like to track those achievements, be they sales, leads, or general awareness. Determining goals upfront will help drive the entire process and be integral to your success.
Who are your customers? Where do they spend time online? How do they connect? How do they like to interact with their peers? We dive deep into your audience, your product, and your industry to help design the perfect campaign for your needs.
With a deep understanding of your target audience and your end goals, we can create a starting point for your online media buying campaign, including PPC ad creation, ad network, and site selection. We also outline social media advertising campaigns, advanced behavioral agendas, remarketing components, and rich media opportunities.
With an expert creative design department at our disposal, we work with you to formulate overall campaign messaging. We will incorporate this messaging into cutting-edge design and include the takeaways from the thousands of tests we’ll run to help us maximize clickthrough rate and increase your overall results.
Amazingly, it’s still about who you know. Our philosophy behind online Media Buying is about continuous optimization and iteration. We have tremendous ability to negotiate the most aggressive possible media rates with our myriad of partners, with the benefit passed completely on to you.
With the creative, planning, and campaign setup work out of the way, it’s off to the races. We implement analytics and conversion tracking, ensure extensive pre-launch testing and press go.
This is where the magic happens. We track impressions, clicks, and conversions in real-time and adjust campaign focus, site placement, creative, and overall spending continuously throughout the campaign.
We are always excited to send reports to our clients because the results speak for themselves. We clearly articulate our process, optimization changes, spending, conversions, and more. We can send reports on a schedule and in a format that fits your needs.