Executing online media buying is hard. Done well, it requires an artful mix of marketing know-how, industry expertise, cutting-edge technology, design ability, and old-school networking. At Wpromote, we make it simple. And we make it work.
With online media buying, there are as many ways to do it as there are opportunities to waste your precious marketing dollars running it. With Wpromote’s Media Buying service, we take care of all the details for you, and every step of the way is firmly rooted in the goal of maximizing your results.
Step 1 – Set Campaign Goals
Before we do anything, we work with you to understand what you are trying to achieve and how you would like to track those achievements, be they sales, leads, or general awareness. Determining goals upfront will help drive the entire process and be integral to your success.
Step 2 – Perform Research
Who are your customers? Where do they spend time online? How do they connect? How do they like to interact with their peers? We dive deep into your audience, your product, and your industry to help design the perfect campaign for your needs.
Step 3 – Begin Media Planning
With a deep understanding of your target audience and your end goals, we can create a starting point for your online media buying campaign, including PPC ad creation, ad network, and site selection. We also outline social media advertising campaigns, advanced behavioral agendas, remarketing components, and rich media opportunities.
Step 4 – Begin Creative Planning & Design Process
With an expert creative design department at our disposal, we work with you to formulate overall campaign messaging. We will incorporate this messaging into cutting-edge design and include the takeaways from the thousands of tests we’ll run to help us maximize clickthrough rate and increase your overall results.
Step 5 – Negotiate & Buy Media
Amazingly, it’s still about who you know. Our philosophy behind online Media Buying is about continuous optimization and iteration. We have tremendous ability to negotiate the most aggressive possible media rates with our myriad of partners, with the benefit passed completely on to you.
Step 6 – Launch Campaign
With the creative, planning, and campaign setup work out of the way, it’s off to the races. We implement analytics and conversion tracking, ensure extensive pre-launch testing and press go.
Step 7 – Continually Optimize Campaign
This is where the magic happens. We track impressions, clicks, and conversions in real-time and adjust campaign focus, site placement, creative, and overall spending continuously throughout the campaign.
Step 8 - Campaign Tracking & Reporting
We are always excited to send reports to our clients because the results speak for themselves. We clearly articulate our process, optimization changes, spending, conversions, and more. We can send reports on a schedule and in a format that fits your needs.