Affiliate Marketing
Accelerate Sustainable Growth with Full-Funnel Affiliate Strategies
Unlock the true growth potential of affiliate marketing with full-funnel campaigns that nurture relationships and turn conversions into lasting brand equity.
More Than
Just Links
Affiliate marketing doesn’t just live at the bottom of the funnel anymore. It’s a critical lever in discovery, not just conversion, in a world where customers have more options than ever.
The next evolution of affiliate marketing is full-funnel, omnichannel, and integrated. Affiliate marketing can meet your audience at the top of the funnel and take them all the way to the conversion—but you need the partnerships, the data, and the AI-powered tools to make it work.
Get More Incremental Impact from Affiliate Marketing
Our full-funnel affiliate campaigns cultivate sustained connections with the high LTV customers you most want to reach. We go far beyond the typical bottom-funnel focus and generate new incremental traffic throughout the funnel.
Other affiliate marketing agencies still do what they were doing 10 years ago: quick-and-dirty, low-funnel links on bottom-feeder websites. Wpromote has built a new way forward.
Strategic Commissioning
We get more efficiency on every marketing dollar by negotiating custom commission structures with our affiliate network based on your individual program needs.
Partner Identification
Connect to the partners and publishers who can supercharge your affiliate campaigns through our data-informed, human-reinforced affiliate identification methodology.
Relationship Management
Affiliate marketing is all about relationship building, not just with customers, but with publishers. We create personalized connections to grow your network and create evergreen advocacy.
Negotiations & Strategic Investment
We’ll help you confidently negotiate and invest in innovative, strategic custom placement opportunities throughout the funnel based on your brand’s initiatives and priorities.
Cross-Channel Integration
Affiliate strategies, relationships, and initiatives are woven seamlessly into cross-channel performance efforts, from email to SEO to influencer marketing.
Performance & Behavioral Analysis
Turn affiliate data from every user’s journey into actionable insights and create unprecedented accountability through our comprehensive affiliate performance analysis.
Case Study
Utilizing Affiliate-Exclusive Promos To Increase Conversions
Zenni was looking for a way to increase revenue and conversions without running frequent promotions messaged across all channels. Wpromote worked closely with Zenni to determine affiliate-exclusive promotions that would only be offered in that channel. After one month on the promotion, sales YoY had increased and the average order value stayed flat, showing that the strategic promotion selection did not hurt margin or cart value.
Increase In sales
Increase in conversion rate
Polaris IQ
Unify Your Affiliate Data to Amplify Your Results
How do you keep affiliate marketing data clean, organized, and ready for insights in a world of fractured data? Polaris IQ delivers a 360º omnichannel view of your data on a self-serve, AI-native platform.
Power when you want it.
Track your most critical affiliate marketing KPIs through intuitive self-serve dashboards. See the full story in real time and make smarter decisions across every channel, from paid media to SEO.
Guidance when you need it.
We power up affiliate campaigns through hybrid intelligence: targeted applications of the advanced AI tools within Polaris IQ, plus the relationship-building and creativity of our skilled and passionate humans.
The Latest Marketing Insights
Frequently asked questions
Learn More About Affiliate Marketing
What is unique about Wpromote’s affiliate marketing delivery?
We turn affiliate marketing into a true full-funnel channel through campaigns that attract high lifetime value customers at the top and middle of the funnel. Most affiliate marketing agencies focus narrowly on conversions at the bottom of the funnel, but we leverage our large affiliate networks, sophisticated analytics, and innovative campaign customizations to grow sustainable customer relationships at every life cycle stage.
How is affiliate marketing leveraged throughout funnel stages?
Our affiliate campaigns target audiences at all three funnel stages through partnerships chosen to perform in each specific role. These examples illustrate some partnership types we often use:
- Awareness: Editorial content, micro-influencers, sub-affiliate programs
- Consideration: Niche websites, loyalty programs, mobile apps
- Conversion: Deals, coupons, plugins (such as shopping extensions that offer codes)
What types of affiliates or partners does Wpromote work with?
Wpromote builds affiliate programs that go far beyond coupon sites. Our team curates a diverse mix of partners, ranging from high-value content publishers and media outlets to influencers, loyalty platforms, and strategic niche partners, to match your brand’s unique goals. By focusing on quality over quantity, we ensure every partnership is aligned with your brand values and built to drive incremental growth, not just discount-driven sales.
Grow Your Next Generation of Customer Relationships
