Many marketers still focus on CPC and ROAS as the most important digital marketing metrics, but this distracts from the ultimate goal: profits.
The shift to profit-driven marketing begins with reevaluating traditional KPIs. Certain metrics are so ingrained in marketing plans that there’s no consideration of whether they’re still relevant. While tracking and analysis will always be critical to success, metrics have to serve the end goal.
At Wpromote, we care about not only our clients’ digital marketing strategies but also their business goals and ultimately, their bottom line. We’ve recognized the importance of profit-driven marketing for a while now, and have partnered with Google to continue to lead the way by concentrating on customer value.