The challenges traditional brand marketers have been facing for the past several years have been exacerbated by the cancellation of live sports and the acceleration of the trend toward non-traditional television options. But that doesn’t mean there isn’t a path forward.
We call this new brand marketing strategy “Performance Branding.” With up-front media budgets in question and the world in a state of flux, brand marketers are recognizing the need to create marketing that is more efficient, effective, and measurable.
In our latest white paper, you’ll learn about:
- The long-term trends and new consumer behaviors brought on by the pandemic that are challenging brand marketers to find new solutions
- What Performance Branding is, the benefits it will bring to your team, and a functional framework you can apply to your brand marketing needs
- Why you need to act now and a plan to realistically pitch, roll out, and implement those changes