Transforming Wienerschnitzel Into A Social Media Juggernaut

Wienerschnitzel was already a globally beloved brand for making the world’s tastiest premium hot dogs,

but they were struggling to build engagement and loyalty with a key target audience: youth. To reach out to new, younger audiences, the brand turned to Wpromote to help them get social.

Wpromote helped Wienerschnitzel develop their very first contest initiative, #Wienercross,

to set the foundation for the kind of explosive social media growth the company was hoping to see. We overhauled all of Wienerschnitzel’s social media channels, ensured consistent branding and imagery across platforms to boost audience retention, and created custom organic content and paid ads for the contest.

Wienerschnitzel, with Wpromote’s help, leveraged a partnership with Joe Gibbs Racing Mx for exciting motocross contest prizes,

generating significant buzz and exposure. Utilizing strategic social media advertising, outreach, and content implementation, we popularized the partnership, quickly growing the brand’s fanbase. We simultaneously nurtured their email list through targeted influencer outreach and prize giveaways.

All contest assets were created, written, and designed by Wpromote’s in-house creative department,

including landing page design, email design, social media profile updates, and social media advertising copy. We actively managed all available social and email channels for contest promotion and moderation, dedication which ultimately caused the contest to go viral.

A Transformation Story

unique views for #Wienercross landing page

new email signups

uses of the hashtag across all social media channels

engagements across all social media channels
Since 2014 when #Wienercross was launched, Wpromote helped Wienerschnitzel gain a huge social media following. Wienerschnitzel enjoyed a remarkable surge in popularity with younger audiences and saw measurable gains in brand recognition across the web.
Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.