Wienerschnitzel was already a globally beloved brand for making the world’s tastiest premium hot dogs,
but they were struggling to build engagement and loyalty with a key target audience: youth. To reach out to new, younger audiences, the brand turned to Wpromote to help them get social.
Wpromote helped Wienerschnitzel develop their very first contest initiative, #Wienercross,
to set the foundation for the kind of explosive social media growth the company was hoping to see. We overhauled all of Wienerschnitzel’s social media channels, ensured consistent branding and imagery across platforms to boost audience retention, and created custom organic content and paid ads for the contest.
Wienerschnitzel, with Wpromote’s help, leveraged a partnership with Joe Gibbs Racing Mx for exciting motocross contest prizes,
generating significant buzz and exposure. Utilizing strategic social media advertising, outreach, and content implementation, we popularized the partnership, quickly growing the brand’s fanbase. We simultaneously nurtured their email list through targeted influencer outreach and prize giveaways.