Wienerschnitzel is known nationwide and across the globe as the makers of the tastiest premium hot dogs. When the major brand wanted to get social and start promoting contests through Facebook advertising, social media, and content marketing, they turned to Wpromote.
Wpromote began by overhauling Wienerschnitzel’s social media channels, consulting with them in order to create new organic posts and direct response ads on Facebook, as well as generate content for Twitter and Instagram. We also ensured that branding, imagery, and messaging were consistent across all social media channels in order to boost audience engagement and retention.
With the help of Wpromote, Wienerschnitzel then launched a new national contest called #Wienercross. To promote the contest, we helped them leverage a partnership with Joe Gibbs Racing Mx for exciting contest prizes. Utilizing strategic social media advertising, outreach, and content implementation, we increased the brand’s fanbase and popularized the contest. We simultaneously grew their email list through targeted influencer outreach and prize giveaways.
All web assets were created, written, and designed in-house, including landing page design, email design, social media profile updates, and social media advertising copy. Wpromote managed all available social and email channels for contest promotion and moderation.
Since December 1st, 2014 when #Wienercross was launched, we helped Wienerschnitzel gain explosive national popularity for their contest.
unique views for #Wienercross landing page
new email signups
uses of the hashtag across all social media channels
engagements across all social media channels