Case Study
From High Costs To High Returns
Wpromote leveraged their close relationship with Google reps and used the latest Google alphas and betas to help position Providence as the first in their industry to set up in-store tracking. Their insider access to all the newest Google offerings gave them a direct path to the top of the SERPs.
A Transformation For Providence & Patients
With a tighter structure and reorganized spend, Providence completely transformed their paid search efforts, exceeding their annual goals within just a few short months. Providence discovered that challenging themselves and their expectations could translate to record-breaking success.
Increase In Appointments YoY
Lower CPAs
Decrease In CPCs Across All Accounts
Their Story
Health For A Better World
Providence shares a singular commitment to improve the health of all. Every day, 119,000 compassionate caregivers serve patients and communities through Providence St. Joseph Health, a national, Catholic, not-for-profit health system, comprising a diverse family of organizations and driven by a belief that health care is a human right.
The Challenge
Help Patients Find A Better Healthcare Center
Providence, the third-largest not-for-profit health system in the US, had run into a problem. Despite a notable organic presence, Providence needed new ways to leverage search to help patients find their ways to Providence healthcare centers.
The Solution
Healthy Business Growth
To take on this sizable challenge, Providence and Wpromote worked together to implement best practices across a complex cluster of accounts. A grand total of 19 different accounts each required very technical optimizations and massive restructuring.
The complete integration between the Wpromote team and every aspect of Providence’s internal marketing team helped Providence’s digital marketing campaigns run like a well-oiled machine.
Commanding greater traffic with the same level of spend, Providence experienced better PPC performance than ever before. Wpromote and Providence built a foundation of healthy business growth through careful, customized strategies that lowered CPAs from anywhere between 50% to 91% and dropped CPCs across their accounts.
With Wpromote, we’ve realized that they are a great partner with a deep understanding in search. Their DNA, I feel, is in search.
Young Truong
Head of Search Marketing, Providence Health & Services
