healthcare workers walking up stairs

Case Study

From High Costs To High Returns

Wpromote leveraged their close relationship with Google reps and used the latest Google alphas and betas to help position Providence as the first in their industry to set up in-store tracking. Their insider access to all the newest Google offerings gave them a direct path to the top of the SERPs.

Their Story

Health For A Better World

Providence shares a singular commitment to improve the health of all. Every day, 119,000 compassionate caregivers serve patients and communities through Providence St. Joseph Health, a national, Catholic, not-for-profit health system, comprising a diverse family of organizations and driven by a belief that health care is a human right.

healthcare workers walking in hospital
  • “With Wpromote, we’ve realized that they are a great partner with a deep understanding in search. Their DNA, I feel, is in search.”
    Young Truong
    Head of Search Marketing, Providence Health & Services

The Challenge

Help Patients Find A Better Healthcare Center

Providence, the third-largest not-for-profit health system in the US, had run into a problem. Despite a notable organic presence, Providence needed new ways to leverage search to help patients find their ways to Providence healthcare centers.

The Solution

Healthy Business Growth

To take on this sizable challenge, Providence and Wpromote worked together to implement best practices across a complex cluster of accounts. A grand total of 19 different accounts each required very technical optimizations and massive restructuring.

The complete integration between the Wpromote team and every aspect of Providence’s internal marketing team helped Providence’s digital marketing campaigns run like a well-oiled machine.

Commanding greater traffic with the same level of spend, Providence experienced better PPC performance than ever before. Wpromote and Providence built a foundation of healthy business growth through careful, customized strategies that lowered CPAs from anywhere between 50% to 91% and dropped CPCs across their accounts.

Channels + Services

Paid Search
Digital Intelligence

A Transformation For Providence & Patients

With a tighter structure and reorganized spend, Providence completely transformed their paid search efforts, exceeding their annual goals within just a few short months. Providence discovered that challenging themselves and their expectations could translate to record-breaking success.

  • 65% Increase In Appointments YoY
  • 91% Lower CPAs
  • 80% Decrease In CPCs Across All Accounts

Proof Is In The Numbers