WHY WPROMOTE IS THE BEST CONTENT MARKETING AGENCY IN CHICAGO

At Wpromote, we help brands discover and tell their best story through a thoroughly researched and crafted content marketing plan. By defining your audience, creating engaging content, and strategically promoting it, you can attain your goals.

The compelling blog, resource, and visual content created at Wpromote speaks directly to each brand’s target demographic by answering their questions. This in turn builds trust among their audience that they are a reliable resource within that industry.

Wpromote’s Content Marketing service doesn’t only connect brands to their current customers; we generate new leads at all levels of the marketing funnel. Content is a significant aspect within each digital channel, and keeping a consistent message is important for constructing a coherent, impactful story that sets you apart from competitors.

Still not convinced? Don’t take it from us; take it from businesses who we’ve helped grow beyond their expectations.

PAPYRUS was lacking in digital education and needed an understanding of where the landscape was heading. With Wpromote's guidance they have gone from mom and pop to leading online shop.

When data compression and file storage startup Pied Piper needed key digital marketing in a monetary pinch, they knew they could trust Wpromote to come up with the perfect solution.

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As a well-recognized and respected brand, Marriott had a great national presence, but their visibility for location was lacking. With a comprehensive approach to local marketing, they now find themselves above the competition for nearly all priority search terms.

With a strong focus on in-store traffic, this Verizon-authorized retailer was looking to bring their marketing strategy to the digital world. Tough obstacles were tackled and the value of Wpromote’s new marketing strategies was quickly proven, moving GoWireless from an “also-ran” to a leader among their competition.

Erin Condren had organically built a large and loyal customer base, but ten years on, that growth was starting to stagnate. Wpromote stepped in to help launch paid media campaigns that acquired new customers at a very profitable rate, while staying true to the brand.

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Zenni is a truly disruptive brand, selling the same high-quality prescription glasses you get from your optometrist at a fraction of the price: a shocking $6.95. They are poised to become the world's largest seller of prescription glasses and accessories.

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OUR APPROACH TO CONTENT MARKETING

The world of digital marketing is ever evolving, with the ultimate goal of providing the most relevant and pleasing experience for users. Building out and promoting content that educates, inspires, and engages with your target audience is the key to a successful content marketing plan. At Wpromote, you’ll have a designated Content Marketing Manager to create a long-term strategy, based on competitor analyses, industry research, and in-depth audits. Through this research, we are able to build a strong content campaign that connects with your audience and hits your goals on a consistent basis.

IN-DEPTH CONTENT REVIEW

Without a strong content foundation, your website will have limitations to its growth. That’s why at the beginning of our content marketing campaign, our team of experts will complete a content assessment of the website.

COMPETITOR & INDUSTRY RESEARCH

Many of your competitors in Chicago and nationwide are effectively leveraging content on their site, and it’s critical that we understand how the top businesses in your industry are engaging with your target audience. We’ll make sure we understand what they are doing well, and what their weaknesses are that we can take advantage of.

KEYWORD RESEARCH

Selecting the right keywords for your content and SEO strategy is an essential part of growing your organic presence. We don’t waste your time by going after easy but irrelevant keywords to make ourselves look better.

CONTENT STRATEGY & EXECUTION

Content is still king, but creating valuable, unique content is challenging. Your dedicated Content Marketing Manager will craft a content strategy capable of challenging the 800 lb. gorillas in your niche. We make content that people are excited to share and drive traffic to your website. From blog posts to interactive quizzes, Wpromote will do your content marketing right.

INFLUENCER MANAGEMENT

Studies have shown that people trust an influencer’s recommendation of a product over a traditional advertisement. Bloggers and influencers sway their audiences towards brands they use and love. Incorporating influencers in your content strategy boosts brand awareness and trust within targeted viewers.

DIGITAL PR

Working with writers, events, news, and media sites leads to amplification of marketing initiative promotions. Aligning with more traditional PR teams is critical to ensure your on-site content is supporting PR campaigns and vice versa.

MONTHLY RANKING, KPI, & COMPETITOR REPORTS

Many content marketing agencies in Chicago will try and hide their true results behind fluff metrics. At Wpromote, we believe in complete transparency. Each month you will receive reports detailing all the important KPIs such as keyword rankings, social engagement, organic traffic, and conversions. We will also keep an eye on the competition to ensure we are pacing ahead of them.

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FREQUENTLY ASKED QUESTIONS ABOUT CONTENT MARKETING

What is content marketing?

A methodically researched long-term strategy that incorporates ideating, implementing, and promoting content pieces that will attract and maintain strong relationships with a target audience.

How does content marketing play out in other digital strategies?

SEO: Optimize your site to make it easier for search engines to rank you more accurately so your audience can find you in the SERPs.
Social Media: Understand your target audience, engage with users, and direct them to a relevant page on your site.
Email: Showcase your site’s resources within an email newsletter to inspire action at any point in the buyer journey.
PPC: Ads need to direct people somewhere on your site!

Why does my business need content marketing?

Lack of content severely limits the ability of your brand to gain awareness and reach new customers.

How long does content marketing take to see results?

Both content marketing and SEO tend to take longer than other marketing campaigns, like paid search or social media. While timelines will always vary based off of your current organic presence, amount of valuable content, the extent of the work you are doing on the site, etc., you can typically expect to see results in 4-6 months from the beginning of a campaign.

Where can I learn more about content marketing?

Check out our blog, where we often have posts on content marketing topics and news. Also visit Wpromote University, where we have dozens of guides on content marketing topics.

Wpromote is honored to be named the #2 best place to work in the U.S. by Ad Age and be honored as a top place to work by the Los Angeles Business Journal for 6 consecutive years.

Wpromote cited by Forrester Research for work with client DirectBuy. (Brief: Be A Social Data Extrovert, Forrester Research, Inc., March 10, 2015)

Wpromote and long-time client Zenni Optical were honored with a US Search Award for Best Integrated Campaign.

Wpromote is the only company in the country to be an invited member of the Google Client Forum, Google SEM Council, and Google Social Council.

Wpromote’s CEO Mike Mothner, well-respected leader in the online marketing industry, is a trusted speaker at well-known industry conferences and a regular columnist in Inc. Magazine.

Time.com featured Wpromote’s infographic quiz about Internet abbreviations that went viral in 2014.

Wpromote has been honored 9 consecutive years on the Inc. 500|5000 list of the fastest growing privately owned companies in America.