Polaris IQ & Retail

SUMMARY

A Leading North American Fashion Retailer Elevates Strategy & Storytelling with Advanced Marketing Intelligence

Leveraging Polaris IQ, this fashion retailer gained unprecedented visibility into the connection between creative execution and media performance. Polaris IQ enabled data-driven creative optimization and sophisticated media forecasting, delivering major opportunities including a 22% conversion lift. The platform’s 97% revenue forecasting accuracy transformed how the brand approaches strategic planning.

ABOUT THE BRAND

Defining Contemporary Style Across North America

This leading North American fashion retailer specializes in contemporary women’s clothing. With a strong international presence across both e-commerce and retail channels, the brand serves style-conscious consumers who value quality, design, and the latest fashion trends.

The Challenge

Bridge Creative Excellence with Media Intelligence for Scalable Growth in a Complex Digital Landscape

As this fashion retailer scaled its media investment and focused on more complex planning across paid channels, the brand needed two critical capabilities: a clearer understanding of what creative executions were driving results, and a trustworthy, data-driven way to optimize media mix and forecast outcomes with confidence. Traditional attribution methods weren’t providing the visibility needed to make strategic decisions about budget allocation across their diversified media portfolio. While their creative strategy was strong from a brand perspective, it lacked customization for platform-specific best practices.

THE APPROACH

Unify Creative Intelligence with Advanced Media Mix Modeling

Wpromote introduced the fashion retailer to their proprietary intelligence platform, Polaris IQ. As one of the first brands to get early access to the platform, they unlocked exclusive capabilities such as:

Creative Audit with AI-Powered Analysis: The platform evaluated the retailer’s ad creative across Meta, YouTube, and TikTok using AI developed in partnership with the major advertising platforms themselves. This provided actionable insights on creative elements that drive engagement, completion rates, and ultimately increase conversion across platforms.
Growth Planner and Media Mix Modeling: Advanced Bayesian modeling —a statistical approach that integrates existing knowledge from incrementality tests and attribution studies with new performance data—delivered sophisticated forecasting capabilities, incremental measurement, and spend optimization recommendations. By incorporating seasonality patterns, promotional calendars, and real-world test results, this integrated approach created a single source of truth connecting media performance with creative execution. This empowered both marketing and finance teams to make confident, data-driven decisions with quantified uncertainty.

THE RESULTS

Transforming Media Planning and Creative Analytics Through Data-Driven Intelligence

The Polaris IQ platform delivered significant strategic advantages and major optimization opportunities across three key areas. Through comprehensive creative analysis, the platform identified a 22% conversion lift opportunity by implementing best practices on Meta, while revealing that text overlays on videos could drive a 188% increase in completion rates. The system also uncovered specific creative angles and storytelling frameworks that significantly boosted engagement rates.

On the media intelligence front, the platform achieved breakthrough accuracy with 97% precision in week-to-week revenue forecasting and identified a 6% ROAS improvement opportunity through optimized budget allocation scenarios. Perhaps most importantly, the solution created strategic transformation by establishing a single source of truth that connected creative performance directly to media outcomes, enabling unprecedented cross-team alignment between marketing and finance on performance measurement and planning.

This integrated approach fundamentally changed how the brand approaches media strategy, moving from fragmented decision-making to unified, data-driven optimization across all channels and creative executions.

The Fashion Retailer and Wpromote worked together leveraging Polaris IQ to identify the below opportunities:

+22% overall conversion lift opportunity on Meta
+188% increase in video completion rates
+6% ROAS improvement across all media

Proof Is In The Numbers

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