A Wpromote partner since 2016, POLYWOOD® knew they could trust their agency team to scope out incremental sale opportunities in Amazon. Together, POLYWOOD® and Wpromote set out to create a holistic Amazon campaign approach.
When government recycling programs began generating heaps of recycled plastic, POLYWOOD® wanted to find a way to use the surplus. They created a raw material called POLYWOOD® in the late 1980s, and it became an ideal outdoor furniture material that also benefited the earth. Combining innovation and a compelling mission, they quickly emerged as an outdoor furniture leader.
“Wpromote has been an incredible resource for our Amazon business. They’re able to internalize our brand strategy then help develop, implement, and consistently optimize various campaigns for our specific marketplace needs. Whether it’s related to SEO, paid advertising, or digital shelf ownership, performance on every key metric has continued to improve at a time when our category is rapidly becoming more competitive. The results have been sensational.”
For the majority of their history, they were a B2B company, but saw the opportunity to work directly with end consumers as well. After the initial launch of the D2C channel, POLYWOOD was ready to take the next step and start utilizing Amazon to expand its reach and customer base.
Working on The Amazon Advertising Platform, Wpromote designed a comprehensive full‑funnel strategy. Wpromote identified areas with medium-to-low competition, utilized various campaign types to create our full-funnel approach, optimized campaigns to reduce waste, and attained a high level of consistent exposure without sacrificing efficiency. By optimizing keyword lists and bids to efficiently acquire new customers, Wpromote was able to consistently expand POLYWOOD®’s campaigns while achieving ROI goals.
POLYWOOD experienced tremendous growth in sales and revenue year-over-year. Amazon Advertising proved to be a scalable, sustainable profit center for POLYWOOD that will continue to yield great returns.