With Polaris IQ, Anytime Fitness moved from reactive guesswork to proactive, data-driven growth. Our proprietary tech equips Anytime Fitness with the tools to evolve their media strategy, align teams, and drive business results.
ABOUT THE BRAND
Anytime Fitness began with a simple promise—access to a gym, anytime—but has grown into a global brand with 5,500+ locations and 24/7 digital and in-person support. Today, we empower people to build lasting physical, mental, and emotional strength by making fitness approachable, nutrition doable, and wellness holistic, for anybody, anytime, anywhere.
The Challenge
As Anytime Fitness evolved their media strategy, they needed more sophisticated ways to forecast impact, evaluate performance, and unify planning processes.
Director Tyler Igou regularly fielded urgent executive questions like “What happens if I add $1 million?” or “If I add $150,000 this month, what will it get me?” but he lacked reliable tools to provide confident answers. The team relied on fragmented spreadsheets from various ad platforms to project their annual media budget.
The brand also needed to ensure creative investments aligned with platform-specific best practices, particularly for paid social channels like TikTok and Meta, to drive performance.
Taking a reactive approach to forecasting and creative optimization created operational friction and limited strategic agility in the increasingly competitive fitness market.
THE APPROACH
Wpromote deployed our Polaris IQ marketing intelligence platform, activating key apps tailored to Anytime Fitness’s evolving needs:
This integrated approach transformed Anytime Fitness’ media planning from reactive crisis management to proactive strategic optimization.
THE RESULTS
Anytime Fitness successfully transitioned to data-driven media planning with measurable improvements across forecasting accuracy and creative performance:
