Focused on growing their presence in the El Salvador market, Curacao partnered with Wpromote and increased organic search traffic 54% and revenue through on-site optimizations by 94%. These accomplishments occurred while also growing Curacao’s rankings significantly for Spanish-language keywords in the U.S.
Curacao, formally La Curacao, began as a small local retail store catering primarily to the Latino community by Ron and Jerry Azarkman in 1980. In 2012, they successfully underwent a branding transformation to cater to their up-and-coming second and third-generation millennial Hispanic consumer who currently represents almost half of Curacao’s portfolio of consumers.
Curacao, hoping to expand into global markets outside of the U.S., wanted to focus on growth in El Salvador. To do this, they knew they’d need a specialized campaign that would thoughtfully maintain an international presence while still aggressively growing regional market opportunities.
We began with in-depth research into Spanish-language and locally relevant keywords in El Salvador markets. Wpromote developed a comprehensive keyword strategy based on this research and used that strategy as the springboard for optimizing on-site SEO elements, such as Spanish-language meta titles and descriptions as well as country-specific XML sitemaps.
To aid the off-site strategy, Spanish language content specific to the dialects of El Salvador was developed to ensure relevancy with the site’s local target audience. The on-site SEO elements were bolstered by a link building campaign rooted in engaging off-site SEO and digital PR initiatives, such as guest blogging.
Conversion Rate Optimization
The brand experienced huge increases in rankings, traffic, and revenue in the El Salvador market they had hoped to engage. Curacao even began to rank for Spanish-language keywords in the U.S., enjoying boosts to their bottom line at home and abroad.