High Fashion Home dining area

Case Study

Producing Video Marketing That Performs

High Fashion Home turned to Wpromote to combine a compelling video story concept with advanced paid search targeting strategies for an end result that would shatter their profit goals.

Their Story

Style, Design, & Everything Nice

High Fashion Home offers customers the chance to enhance their interior space with high style and design products that cater to their intelligence, creativity, and individuality. They offer high-quality furnishings that inspire an eclectic, modern lifestyle.


Finding The Perfect Piece (Of Content)

Knowing the potential of video in digital marketing, High Fashion Home wanted to use it to speak to their target demographic: women age 25-65, many of whom were buying their first home. Wpromote developed an idea that both told a compelling story and enabled Wpromote’s Paid Search team to capitalize on content to deliver conversions.

High Fashion Home bedroom furniture

The Solution

From High-Quality Brand To High-Quality Video Content

All aspects of the video were aimed at evoking the audience’s childhood dream home. Wpromote coordinated each component of the video, including the voiceover, music, and visuals to achieve this goal. The final product generated that same sense of excitement for building a home and everything in it.

The video was not only compelling as an individual piece, but also generated exciting engagement on YouTube. To achieve this, we took a highly targeted approach by reviewing AdWords’ performance over the previous 12 months and identifying our prime group based on gender, age, and household income. We layered this demo data onto highly relevant audiences such as decor enthusiasts and those that were in-market for bedroom furniture.

Using these advanced targeting strategies, we launched YouTube advertising and the video prospecting had an immediate, massive impact on brand awareness.

Channels + Services

Paid Search
Performance Creative
Video Production
YouTube Advertising

Man sitting at dining table watching youtube

Talk About A Performance

This video outperformed online revenue and LTV goals in less than one year. In addition, the video led to a lift in foot traffic and maintained brand interest even after a busy shopping season.

  • 40% Increase In Brand Search Clicks
  • 29% Increase In Brand Search Revenue
  • 27% Increase In Brand Search Profits

Proof Is In The Numbers