High Fashion Home turned to Wpromote to combine a compelling video story concept with advanced paid search targeting strategies for an end result that would shatter their profit goals.
High Fashion Home offers customers the chance to enhance their interior space with high style and design products that cater to their intelligence, creativity, and individuality. They offer high-quality furnishings that inspire an eclectic, modern lifestyle.
Knowing the potential of video in digital marketing, High Fashion Home wanted to use it to speak to their target demographic: women age 25-65, many of whom were buying their first home. Wpromote developed an idea that both told a compelling story and enabled Wpromote’s Paid Search team to capitalize on content to deliver conversions.
All aspects of the video were aimed at evoking the audience’s childhood dream home. Wpromote coordinated each component of the video, including the voiceover, music, and visuals to achieve this goal. The final product generated that same sense of excitement for building a home and everything in it.
The video was not only compelling as an individual piece, but also generated exciting engagement on YouTube. To achieve this, we took a highly targeted approach by reviewing AdWords’ performance over the previous 12 months and identifying our prime group based on gender, age, and household income. We layered this demo data onto highly relevant audiences such as decor enthusiasts and those that were in-market for bedroom furniture.
Using these advanced targeting strategies, we launched YouTube advertising and the video prospecting had an immediate, massive impact on brand awareness.
This video outperformed online revenue and LTV goals in less than one year. In addition, the video led to a lift in foot traffic and maintained brand interest even after a busy shopping season.