Welcome to the Challenger Series! This five-part series was built to give marketing leaders like you the chance to consider the big ideas in marketing you can’t afford to ignore. Make sure you’re ready to face the most important trends, changes, and questions in the wide world of digital marketing.
It’s time to look forward. It’s time to make an impact on your business. It’s time to rise to the challenge.
THE VISION
WHERE MARKETING IS GOING
THE PIVOT
AGILE, HIGH VOLUME CREATIVE THAT PERFORMS
THE CUSTOMER
EARN LIFETIME CUSTOMERS ON EVERY CHANNEL
THE DATA
Building for the Privacy-First Marketing of Tomorrow
THE FUTURE
What’s to Come in 2021 and Beyond
Ready to dive in? Watch the whole series in any order at your convenience, share insights with your team, or revisit key learnings with the full set of recordings on demand.
Google’s Chief Evangelist Nicolas Darveau-Garneau has a major prediction: 5 years from now all advertising will be digital. But when a machine is buying all of your ads programmatically, from social media posts to TV spots, what will spell the difference between success or failure in marketing? Join NDG and Wpromote CEO and Founder Mike Mothner to take a look around the corner at the three major areas you need to focus on today to not just execute but win.
Your brand is facing constantly evolving social channels, increasingly ad-savvy consumers, and the ever-changing array of Google search offerings. It’s time to make the change to a performance creative strategy. We brought together powerhouse voices who are leading the charge, Carly Potock, Co-Founder of Canvas+Co, Elyse Slayton, Director of Marketing at Mizzen+Main, Janet Broll, DVP of Brand Marketing at Helzberg Diamonds, and Kevin Simonson, VP of Social at Wpromote, to find out how to ensure your business makes this crucial pivot effectively—and immediately.
People consume, view, and interact with marketing 24/7. Your brand needs to get smarter and throw out the usual marketing playbook when it comes to connecting with your brand’s most important asset: your customers. Watch now to get thoughtful about customer connection and find new ways to effectively speak to the needs of your customers, led by Marcus Collins, Co-Director of the Yaffe Digital Media Initiative at the University of Michigan and architect of Beyoncé’s digital strategy, Renee Halvorsen, VP of Marketing & Ecommerce for Marine Layer, and John Becker, CMO of Investor’s Business Daily.
We have already entered the data privacy twilight zone. It’s time now to face the challenge head on: marketing leaders must prepare their businesses to embrace a limited data future—and to use available data sets responsibly and effectively. Join data leaders Ginny Martin, Editor-in-chief of Search Engine Land and Marketing Land, Jamie Fontana, Director of E-commerce at Vuori, and Simon Poulton, VP of Digital Intelligence at Wpromote to discuss one of the thorniest issues facing the marketing industry today: how can we make the necessary changes to the way we use data in a way that will actually make a positive impact on your business?
2020’s farewell tour might feel endless, but the future is just around the corner. It’s time to fire up our Digital Marketing Deloreans and get a glimpse into marketing’s future—and what your business needs to do to leave the competition in the rear-view mirror. We’ve gathered a distinguished crew of digital marketing leaders, the very people who are right now shaping the marketing of tomorrow, to share their predictions and projections. Join Instagram’s Head of Global Business Marketing Grace Kao, CMO and SVP of Social Responsibility & Impact for the Jacksonville Jaguars Julian Duncan, and Zenni’s Head of Growth Marketing Courtney Fadjo-Biro to boldly look to the future while most other marketers are still two steps behind.
