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RISE TO THE CHALLENGE

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Ready to Rise to the Challenge?

The big picture is more important now than ever, especially because it feels like there’s too much going on to take the time to consider it. We built the Challenger Series, Wpromote’s 5-part live virtual event series, so digital marketing leaders and future leaders can take an hour every month to stop, connect with industry leaders, and discuss the big ideas in marketing that you can’t afford to ignore.

It’s time to look forward. It’s time to make an impact on your business. It’s time to rise to the challenge.

  •  AUG 

    THE VISION:
    WHERE MARKETING IS GOING

  •  SEP 

    THE PIVOT:
    AGILE, HIGH VOLUME CREATIVE THAT PERFORMS

  •  OCT 

    THE CUSTOMER:
    EARN LIFETIME CUSTOMERS ON EVERY CHANNEL

  •  NOV 

    THE DATA:
    Building for the Privacy-First Marketing of Tomorrow

  •  DEC 

    THE FUTURE:
    What’s to Come in 2021 and Beyond

Upcoming Live Virtual Events

We will host one Challenger Series live event each month, featuring a different set of big picture challenges facing marketers right now. Join the conversation with industry pros, brand experts, and channel masters for our live interactive panels and fireside chats each month.

TUESDAY, NOVEMBER 17th

Rise to the Challenge of…
The Data: Building for the Privacy-First Marketing of Tomorrow

11AM – 12PM PT  |  2PM – 3PM ET
Marketers are reckoning with restrictions on data to protect consumer privacy on platforms, in legislatures, and with their customers. But the vast majority of marketers are relying on duct tape and band-aids to try and maintain the level of customer and marketing performance intelligence they currently rely on.

It’s time to recognize that we have already entered the data privacy twilight zone and face the challenge head on. Marketing leaders must transition to empowering their businesses to embrace a limited data future—and be prepared to use available data sets responsibly and effectively.

Join us to tackle one of the thorniest issues facing the marketing industry today: how can we make the necessary changes to the way we use data in a way that will actually make a positive impact on your business?

Speakers:

Wednesday, December 9th

Rise to the Challenge of…
The Future: What’s to Come in 2021 and Beyond

11AM – 12PM PT  |  2PM – 3PM ET
As 2020 finishes up its farewell tour, it’s time to look to the future. What does the big picture of the marketing of tomorrow look like? How can we take advantage of the opportunities and rise to the challenge of this ever-changing industry? We’ll be looking at some of the key challenges we examined throughout this series, from an automated marketing future to powerful performance creative, from meaningful brand/customer connection to the evolution of data privacy. Some of the smartest people in marketing today will offer their forecast for what comes next—and how you can position your business to not just survive, but thrive.

Speakers:

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Past Events On Demand

Missed part of the series? You can still take the time to consider big ideas: check out the full series so far, available on demand at your convenience. But don’t forget: you can still register to attend the next one live to get the full Challenger Series virtual experience.

Wpromote Challenger Series - No. 1 - The Vision

Wednesday, August 19th

Rise to the Challenge of…
The Vision: Where Marketing Is Going

Google’s Chief Evangelist Nicolas Darveau-Garneau shares his prediction: 5 years from now all of advertising will be digital. But when a machine is buying all of your ads programmatically, from social media posts to TV spots, what will spell the difference between success or failure in marketing? Join NDG and Wpromote CEO and Founder Mike Mothner to take a look around the corner at the three major areas you need to focus on today to not just execute but win.

WATCH NOW

Challenger Series - The Pivot

THURSDAY, SEPTEMBER 24th

Rise to the Challenge of…
The Pivot: Agile, High Volume Creative that Performs

Your brand is facing constantly evolving social channels, increasingly ad-savvy consumers, and the ever-changing array of Google search offerings. It’s time to make the change to a performance creative strategy. We brought together powerhouse voices who are leading the charge, Carly Potock, Co-Founder of Canvas+Co, Elyse Slayton, Director of Marketing at Mizzen+Main, Janet Broll, DVP of Brand Marketing at Helzberg Diamonds, and Kevin Simonson, VP of Social at Wpromote, to find out how to ensure your business makes this crucial pivot effectively–and immediately.

WATCH NOW

THURSday, OCTOBER 15th

Rise to the Challenge of…
The Customer: Earn Lifetime Customers On Every Channel

People consume, view, and interact with marketing 24/7. Your brand needs to get smarter and throw out the usual marketing playbook when it comes to connecting with your brand’s most important asset: your customers. Watch now to get thoughtful about customer connection and find new ways to effectively speak to the needs of your customers, led by Marcus Collins, who serves as the Co-Director of the Yaffe Digital Media Initiative at the University of Michigan and used to run Beyoncė’s digital strategy, Renee Halvorsen, VP of Marketing & Ecommerce for Marine Layer, and John Becker, CMO of Investor’s Business Daily.

Recording coming soon

Questions About Challenger Series?

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#RISETOTHECHALLENGE

All Work and No Play? Not Our Style

One additional reason to join us live? We’ll be giving away a free two-night stay at the Fairmont Miramar Hotel & Bungalows in beautiful Santa Monica, CA for joining the live event conversation on social media using #risetothechallenge.

Big picture thinking deserves big-time rewards, after all.

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