Forecast: 10 Predictions About the Future of Media & Marketing
Media is changing fast, and your brand needs to keep up. If you’re only thinking in the short term, you could be setting yourself up for failure.
The changes rolling through the media landscape will affect every brand, channel, and role
You can’t avoid the big shifts that are already converging on the marketing industry, from the collapse of the funnel to the rise of automation. But if you’re only thinking in reactive terms, your media strategy won’t set your brand up for success.
Our experts have put together our ten biggest media and marketing predictions and what you need to do to get prepared for these massive changes to stay competitive in 2024 and beyond.
Make sure you’re ready to embrace creators, lean into generative AI, and deliver seamless customer experiences, as well as take changing media costs and emerging platforms into account in your future planning to give your brand the edge.