With testing, optimization, and ROI running through our core, Wpromote is uniquely positioned to run display advertising campaigns that outperform what was previously thought possible.
Traditionally, display advertising was thought of as an extension of traditional offline campaigns. This treatment, however, overlooks the power of the paradigm, and can help us rethink the way we integrate on- and offline campaigns. With display advertising, we can target users by demographic, interest, and online behavior. Similar to paid search, we can optimize in real-time and demonstrate influence, lift, and ROI.
For brands that run traditional offline advertising, the online component is an afterthought at best. With Wpromote’s help, however, the world’s smartest brands are rethinking campaign design and messaging using the power of digital testing.
The days of the set-it-and-forget-it banner ad buys are long gone. Today at Wpromote, we build custom campaigns that, like paid search, are continuously optimized to maximize results. Campaigns can be targeted by:
Campaign messages can be uniquely designed based on user targeting, and message delivery now goes far beyond the classic banner. Creative options include: