While the long-term goals of your campaign may stay well-defined, the best-run paid search campaigns continually make short-term adjustments to strategy. This allows us to capitalize on seasonality, changing business metrics, and the fluidity of the marketplace. As part of the SCORE Method, your PPC strategy will follow suit.
As your overall campaign strategy is defined and adapted, new opportunities to expand your campaign and create new revenue will emerge. In this phase, a wide net is cast to discover the most lucrative new avenues to explore in your paid search campaign.
The "Optimize" phase of SCORE is all about ROI. Strategy has been adapted, new revenue opportunities have been discovered, and now we work to extract the most value for every dollar spent in your paid search campaign.
Testing lies at the heart of our paid search management philosophy. The data is there; the magic is in knowing what to test to produce the greatest additional results. In this phase, we go back to the lab to discover the improvements that are hidden in the data of your new campaign.
The one commonality between all paid search campaigns is that both the marketplace and the technology are constantly evolving. Instead of allowing even high-performing campaigns to coast, at Wpromote we relentlessly look to identify opportunities to drive business through new channels. Each new opportunity is subjected to Wpromote's SCORE Method to bring your campaign to new heights.
Though they vary vastly in size, industry and location, Wpromote clients share one wonderful trait: they all sleep soundly at night knowing that their online marketing is in good hands. Come join them.
“Our paid search revenues had stagnated and our original agency couldn’t drive growth without sacrificing the bottom line. We were amazed when Wpromote was able to grow our revenues and actually lower our ad spend for every dollar we made.”