SEO is no longer about buying links or gaming Google; it’s about creating great, unique content that people want to read. This will lead to coveted interaction and engagement when these people share with their peers, friends, and networks.
The content we create at Wpromote, from fascinating blog posts to infographics that readers can’t help but share, is seeded through our huge network of bloggers, thought leaders and news sites. It then takes a life of its own, generating contextually relevant links and direct traffic, which drives higher organic rankings and increases organic traffic. It is the ultimate cycle in successful SEO campaigns.
Forrester Research estimates that upwards of 90% of total traffic is derived from unpaid sources – organic SEO, social media links and sharing. Understanding the interaction of these media sources and how they can all work in tandem to produce outsized results is key to a successful online marketing campaign.
Pay-per-click (PPC) advertising, Facebook marketing, display advertising, and Google retargeting all compose paid media. This is an integral piece of the puzzle in both raising awareness at the top of the funnel and driving last-click sales at the bottom.
From blog posts to Facebook updates and Tweets, this is content that exists on your channels. They build brand credibility and authority, and help lay the foundation for earned media.
Earned media is when customers become the channel. Word of mouth, buzz, and social sharing of your owned media is all earned. It is the most credible traffic and engagement you can have, but requires outstanding content marketing to make it work.
Understanding and leveraging the all-important interactions between paid, owned, and earned media is where Wpromote excels the most. We understand and create amazing content marketing strategies that drive brand awareness, credibility, social sharing, direct traffic and, of course, a larger online footprint that grows your brand.