CONTENT MARKETING

In the ultra competitive digital marketplace, content acts as an accelerator for brands to tell their story, connect with their audience, and ultimately drive user interactions. If your business wants to become a Challenger that rises above all competition, you’ll need to create content both on and off your site that informs, engages, and entices your audience to act.


Strategic, Informative, & Engaging Content Marketing

Our holistic strategy

Understanding and leveraging the all-important interactions between paid, owned, and earned media is where Wpromote excels the most. We create impactful content marketing strategies based on business goals, whether that means brand awareness or product education. From there, we develop data-driven content in multiple formats (such as blog posts, interactive widgets, and static visuals), and utilize available channels to effectively share it with our target audiences.

Create Personalized Content Based On User Personas

Develop Cross-Channel Content Strategies

Track On- & Off-Site Attribution

Build Customer Loyalty & Lifetime Value

How Content Marketing Moves The Needle

Marketing is no longer about generalized content or messaging; it’s about developing useful, high-quality content and delivering it to targeted audiences. This in turn generates stronger leads, nurtures customers through the sales cycle, and establishes brands as authoritative leaders in their industry.

Measurable
Results

Assigning actionable goals and measurable KPIs to your content campaigns ensures targeted and efficient content campaigns where learnings can be constantly gathered and integrated into your ongoing strategy. It is the ultimate cycle in successful content strategy campaigns.


Content Marketing in Action

Our content marketing initiatives take on various forms, and we employ a strategic approach when creating and amplifying content. Whether it be launching a cause marketing campaign or creating an interactive quiz, we have the capabilities and strategic vision to make content work for your brand.


Infographics

Visual pieces engage users through education and generate traffic to your site.


Scholarships

Philanthropic campaigns that help you to increase reach and visibility while doing good.


Influencer Marketing

Collaborations with strategic partners to develop authentic content that reaches targeted audiences.


Paid, Owned, & Earned Media Working In Concert

Forrester Research estimates that upwards of 90% of total traffic is derived from unpaid sources - organic SEO, social media links and sharing. Understanding the interaction of these media sources and how they can all work in tandem to produce outsized results is key to a successful online marketing campaign.

Paid Media

Pay-per-click (PPC) advertising, Facebook marketing, display advertising, and Google retargeting all compose paid media. This is an integral piece of the puzzle in both raising awareness at the top of the funnel and driving last-click sales at the bottom.

Owned Media

From blog posts to Facebook updates and Tweets, this is content that exists on your channels. They build brand credibility and authority, and help lay the foundation for earned media.

Earned Media

Earned media is when customers become the channel. Word of mouth, buzz, and social sharing or your owned media is all earned. It is the most credible traffic and engagement you can have, but it requires outstanding content marketing to make it work.

Make a positive change to your marketing efforts and see how Wpromote can help.

 
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