Johnny Was knew they offered something incredible: a chic, vintage look found nowhere else,
and customers adored them. However, their existing email welcome series for new signups simply wasn’t earning the conversions or the buzz it should have been—and so the brand turned to Wpromote.
In order to boost returns, engagement, and segmentation capabilities,
Wpromote set out to revamp the existing welcome series through personalized, multi-path sends that would provide new subscribers with incentive to purchase by offering handpicked product selections. We also leveraged Bronto’s Coupon Manager App to give subscribers their own unique coupon that would expire seven days after the email was opened, creating a sense of urgency.
Dynamic segments were built out, capturing information as recipients clicked through the emails.
Layered into demographics and preferences collected at the time of signup, this information was later leveraged to create bespoke sends that would appeal to the individual subscriber’s interests.