Your customers aren’t using just one social channel. Neither should your business.

There are more options than ever for people when it comes to social media, but too many brands are putting all of their eggs in one or two social platforms.

That dependency on a single channel could leave your business in a bad position if something goes wrong or your customers are somewhere else.

Download the full guide to learn how to:

• Build a diversified social media strategy and spread your budget wisely
• Evaluate which social channels are the right fit for your business based on your business objectives and audience
• Start testing into new channels and explore new ways to drive significant, sustainable business growth

It’s time to approach your social strategy like a stock portfolio: a diversified mix of channels that maximizes opportunities, leaves room for calculated risk-taking, and minimizes risk.