Navigating The Search Results Page For Travel Companies

From Google Hotel Price Ads to the impact of OTAs, search continues to evolve for the hospitality industry. These changes affect your results – and they should affect your strategy too. Stay competitive by utilizing the right strategies for your company.

Download the white paper to find out:

• What we consider a good return ratio on upper-funnel terms
• Suggested impression share for mid-funnel terms to maximize visibility
• The two major benefits of keeping the OTAs out of the paid results

You know relevance matters for your ads – so make sure you get relevant search insights that speak to your industry too.