From Google Hotel Price Ads to the impact of OTAs, search continues to evolve for the hospitality industry. These changes affect your results – and they should affect your strategy too. Stay competitive by utilizing the right strategies for your company.
Download the white paper to find out:
- What we consider a good return ratio on upper-funnel terms
- Suggested impression share for mid-funnel terms to maximize visibility
- The two major benefits of keeping the OTAs out of the paid results
You know relevance matters for your ads – so make sure you get relevant search insights that speak to your industry too.