2021 presents retailers and ecommerce brands with an incredible opportunity: to continue to grow and deepen the relationships between our brands and our customers to both build loyalty and stay nimble.
An agile marketing strategy is a must for the new year to ensure you’re serving customers at every stage of their buying journey and continuously evolving to effectively position your brand in the face of changing behaviors and expectations.
We’re using insights provided by Google to dig into new ways to understand your customer, keep up-to-date on what’s trending and changing, and unlock the full customer experience in both digital channels and for your brand as a whole.
- How to set a strong foundation for agile marketing, which often starts with a single, unified organizational view of the customer
- Why the focus on retention, not just acquisition, should be high on the list of your marketing priorities—and what that looks like
- How to embrace automated tools, like Smart Shopping and Smart Bidding, to anticipate the conversation and respond to insights quickly