Whether or not we’re in a recession is beside the point.

What matters is what you do next. 

The economy doesn’t look great right now: inflation is high, consumer sentiment is at an all-time low, and marketing leaders are bracing for decreased demand and slashed budgets.

But every cloud has a silver lining. 

We’ve excavated insights from past recessions and combined those observations with the latest data around macroeconomic factors, consumer behavior, and current marketing challenges. 

Download the full playbook to learn how to:

• Adapt your strategy to changes in consumer preferences and behavior
• Get the most out of every dollar of your marketing spend
• Seize the opportunity to open an insurmountable lead over your competition

One thing is clear: there is a significant chance that a low-cost, high-growth opportunity is coming your way. But making the most of it will require strong marketing leadership and long-term thinking.

Are you ready to step up?