State of the Data 2021: Preparing for Marketing Data Privacy Changes
2021 is not the year to hide your head in the sand about the changes coming to your marketing data. Instead, let’s stop freaking out and learn to love our cookie-less world—and position our brands to make data privacy a competitive differentiator, not a liability.
The advertising ecosystem is primed for a massive shakeup: Apple’s controversial IDFA tracking changes are going into effect, Google is formally starting to sunset cookies in Chrome, and legislation like GDPR and the California Consumer Privacy Act (CCPA) are quickly relegating crucial third-party data to the internet dustbin.
To help you navigate these changes, expand your market share, and win the day in 2021, we’ve put together the full picture on the State of the Data 2021.
Download this free guide to learn more about:
The current state: the latest data protection restrictions and trends, and how brands are being impacted
The future state: a clearer picture of what the future of browser privacy and likely legislation will look like
The path forward: modern privacy-compliant tactics to finetune a new, consent-driven customer data strategy