What’s The Deal With Converged TV? The Case For Performance Branding

Create and capture more demand that drives business growth with our comprehensive guide to integrating converged TV with your digital marketing channels.

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Integrate TV Campaigns With Digital To Supercharge Performance Across Channels

TV is changing, and there are more opportunities for brands to drive accountable, measurable performance than ever. But that requires breaking through the marketing status quo that siloes brand marketing and performance marketing.

It’s time to fully integrate your strategy and take a performance branding approach to marketing so you can take advantage of new trends and drive business growth.

To get you started, we’ve put together a comprehensive guide to building your integrated engine and launching successful converged TV campaigns, including:

  • How to build a converged TV strategy that takes advantage of the strengths and new opportunities in both audience-driven linear and OTT
  • Why a performance branding approach that brings together your brand and performance channels into a single holistic strategy will give you a competitive advantage
  • How to layer in data and build a seamless customer experience to ensure you’re achieving your business objectives across your integrated marketing channels
  • The checklist for an efficient and effective initial converged TV launch



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